Category: Social Strategy

It’s time to learn more about the new reports you can access in Google Analytics 4.  If you’re just getting your head wrapped around all the differences in the new analytics, you are not alone.  If you try to absorb it all in one sitting, it’s too much for a busy communicator.  So this post […]

Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall.   1 – Be Authentic Consumers are getting more savvy. Brands who […]

It’s been a couple of weeks since Elon Musk took over at Twitter.  In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]

Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice.  Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for.  The glut […]

Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]

Yes, we said “auto pilot.” Are you shocked? Well, don’t be. If you’re not a retailer whose livelihood depends on Christmas sales, then this post is for you. Why You Should Take a Break This Holiday Season            If you are an entrepreneur or, for that matter, any small to medium business owner, you’re no doubt […]