It’s been a couple of weeks since Elon Musk took over at Twitter. In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]
Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice. Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for. The glut […]
Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]
What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme. We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]
New features on the most popular and well-known channels are popping up right and left. Instagram Guides came out last year and while they are overshadowed by Reels right now, we think you will find Guides are a useful tool and one that also does well in the current algorithm. Why Use Instagram Guides? […]
Yes, we said “auto pilot.” Are you shocked? Well, don’t be. If you’re not a retailer whose livelihood depends on Christmas sales, then this post is for you. Why You Should Take a Break This Holiday Season If you are an entrepreneur or, for that matter, any small to medium business owner, you’re no doubt […]
A good social media management tool can make your life so much easier. A bad one can be really frustrating. With tools changing ALL THE TIME, how can you be sure you’ve picked the right tool for YOUR business? We have a series of questions we ask when considering a social media management tool for […]
Last week, Instagram rolled out a series of new video features under the heading of Reels. Here’s what we’ve learned about it so far. Instagram Answers TikTok with new Reels feature If you’re on the fence about whether TikTok is right for your brand, you’re not alone. While this platform has made inroads by opening […]