Content Ladders: How To Build Them Into Your Social Media Channels

  • Jennifer Hatton
  • March 22, 2024
  • 5 min read

What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme.  We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]

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Are Hashtags Relevant in 2024?

  • Jennifer Hatton
  • March 19, 2024
  • 6 min read

What is a Hashtag?  First off, hashtags are words and numbers following the # symbol that categorize and track content on social media. They are used across multiple platforms so we will discuss the importance and role on each.  Hashtags can be words, sayings, holidays with years and locations. Branded Hashtags  A branded hashtag is […]

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Get Started on TikTok for Business With These 5 Steps

  • Claire Larson
  • October 5, 2023
  • 2 min read

TikTok can be a confusing place for business owners – especially if you happen to be over the age of 25. Don’t worry though, it’s a great place to reach a new audience and can be easy to learn!  Here are some steps to take to get started on TikTok: 1. Create an account Claim […]

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In the ever-evolving landscape of social media platforms, staying on top of algorithm changes is crucial for maintaining a strong online presence and engagement. One such recent change has occurred on LinkedIn, a platform primarily known for professional networking and career development. With its new algorithm adjustments, LinkedIn aims to enhance user experience by delivering […]

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7 Things to Try Using ArtificiaI Intelligence

  • Fran Stephenson
  • September 7, 2023
  • 4 min read

Are you freaking out about artificial intelligence and the machine learning tools available to you and your business?  We know.  Everyone is talking about it.  And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]

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Three Google Analytics 4 Reports You Need to Learn to Use

  • Fran Stephenson
  • July 12, 2023
  • 4 min read

It’s time to learn more about the new reports you can access in Google Analytics 4.  If you’re just getting your head wrapped around all the differences in the new analytics, you are not alone.  If you try to absorb it all in one sitting, it’s too much for a busy communicator.  So this post […]

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Five Social Media Trends for the Second Half of 2023

  • Jennifer Hatton
  • July 6, 2023
  • 2 min read

Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall.   1 – Be Authentic Consumers are getting more savvy. Brands who […]

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Is it Time to Give Up on Twitter?

  • Fran Stephenson
  • December 15, 2022
  • 5 min read

It’s been a couple of weeks since Elon Musk took over at Twitter.  In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]

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The Pros and Cons of Running a Social Contest

  • Fran Stephenson
  • August 28, 2022
  • 7 min read

Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice.  Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for.  The glut […]

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5 Features We Want from Facebook

  • Fran Stephenson
  • November 10, 2021
  • 3 min read

Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]

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