The Pros and Cons of Running a Social Contest

  • Fran Stephenson
  • August 28, 2022
  • 7 min read

Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice.  Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for.  The glut […]

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5 Features We Want from Facebook

  • Fran Stephenson
  • November 10, 2021
  • 3 min read

Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]

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Connect With Us on You Tube

  • Fran Stephenson
  • October 14, 2021
  • 1 min read

We’re sharing weekly tips about all things social media including what’s new in all the social networks and our special favorite, how to work with influencers.  Here’s a sample of what you’ll see! Check out our YouTube channel and subscribe to see new content as it becomes available.

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Top 12 Tips for Using the Clubhouse App

  • Fran Stephenson
  • March 23, 2021
  • 3 min read

Our top tips if you’re interested in or have just joined Clubhouse, the new audio only streaming app for Apple users. Here are twelve tips to get you started on the right track! 1. Connect with some of your friends and colleagues from other networks. This is a great way to start a quick stream […]

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Put Your Social Channels on Auto Pilot this Holiday Season

  • Fran Stephenson
  • December 8, 2020
  • 4 min read

Yes, we said “auto pilot.” Are you shocked? Well, don’t be. If you’re not a retailer whose livelihood depends on Christmas sales, then this post is for you. Why You Should Take a Break This Holiday Season            If you are an entrepreneur or, for that matter, any small to medium business owner, you’re no doubt […]

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3 Questions to Ask Before Buying a Social Media Management Tool

  • Fran Stephenson
  • September 25, 2020
  • 3 min read

A good social media management tool can make your life so much easier. A bad one can be really frustrating. With tools changing ALL THE TIME, how can you be sure you’ve picked the right tool for YOUR business? We have a series of questions we ask when considering a social media management tool for […]

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Everything You Need to Know About Instagram Reels

  • Fran Stephenson
  • August 20, 2020
  • 3 min read

EDITED: August 2023 In 2020, Instagram rolled out a series of new video features under the heading of Reels. Reels is a huge feature in Instagram so let’s talk about updates and changes. Instagram Answers TikTok with Reels If you’re on the fence about whether TikTok is right for your brand, you’re not alone.  While this […]

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Cleaning up your Social Media Channels

  • Jennifer Hatton
  • May 18, 2020
  • 3 min read

There’s a lot going on in the world right now and that has resulted in some brands going dark, some changing their messaging, and others pushing on like everything was status quo. No matter what camp you find yourself in you may be analyzing your social profile, finetuning your messaging, and developing a go-forward strategy […]

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Is It Time to Wake Up and Test Your Social Media Channels?

  • Fran Stephenson
  • April 27, 2020
  • 7 min read

What happens after a disrupting event? Everything Changes. So Should You. This is the fourth in the series on Managing Social Media through a Prolonged Crisis. In the first post, we talked about what you should be doing during this time. Then we tackled what happens when your strategy is altered. Finally, we addressed changes […]

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Will My Audience Change Because of this Crisis?

  • Fran Stephenson
  • April 20, 2020
  • 3 min read

For many of us, we are at four plus weeks staying at home.  It’s given us a lot of time to think, or maybe too much time to think.  If you’re holding on to the old notions of how your social channels worked prior to a worldwide crisis, it might be time to start thinking […]

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