At the SoloPR Summit in Atlanta, I had the opportunity to talk with Brent Smith and Casey Colclough about Social Strategy for their Business In the Morning Podcast. They had some interesting questions about the ROI of social media, channel selection for B2B versus B2C clients, and what to do with an abandoned Facebook page. […]
The stage has been set in the last 6 months for brand pages on Facebook to change radically. I’ve been watching this trend on behalf of my clients and it’s hard to resist the “Sky is Falling” nature of the discussion. An Ad Age article that appeared in December uncovered what a lot of practitioners […]
What if your next project had zero marketing budget? If you only had your time and free channels, how would you use them? Think that’s impossible? Then you’re not thinking like many entrepreneurs, particularly those in cash-strapped creative industries. Here’s the story of one entrepreneur who found success with free tools and no marketing budget. […]
I recently posted about companies hiding from their customers on social media. The story raises the single biggest challenge for organizations: how to meet the demands of responding to customers on social media. No matter the size of your business, you can shorten response time with a few simple cheat sheets. Make A Standard Responses […]
Late last year, I shared my experience using the new Pages To Watch Function on Facebook, which was being rolled out to brand pages. Some of its functionality has been enhanced in the last couple of weeks, so I thought it was time for an update. New Location for Pages to Watch The original location […]
Do you see a lot of relatively inactive pages and channels in social media? So many companies start with great enthusiasm, but before too long, they’ve abandoned their Facebook page or forgot their Twitter login or the person who set up the Instagram account has left and no one knows how to open it. A […]
Five years ago today, I watched — along with millions of others — the news story unfold about the “Miracle on the Hudson.” Within hours, we knew what that phrase meant and learned a new name: Captain “Sully” Sullenberger. It’s a miracle that the plane landed safely. It’s a miracle that the Captain KNEW how […]