Don’t Steal Stuff: Give Credit Where Credit is Due

  • Fran Stephenson
  • August 14, 2014
  • 4 min read

We all learned the concept of giving proper credit in school. In research and composition, we called it “giving attribution.” The concept is not new and ethical communicators have always been very careful about using attribution. The intense competition for activity on social networks, however, is making attribution a hot topic once again. The most […]

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Dog Days of Social Media: How to Survive a Summer Slump

  • Fran Stephenson
  • July 8, 2014
  • 2 min read

Summer is in full swing and chances are, your fans and followers are not as engaged as they were a month or so ago. What’s a social media manager to do? In the midst of the dog days of summer, keep your channels humming by trying these 4 ideas. Lighten Up Change up the types […]

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Do Your Social Media Housekeeping

  • Fran Stephenson
  • June 24, 2014
  • 1 min read

The year is half over and as I approach the end of the second quarter,  I look at all the social media channels I’m managing for a variety of brands and take a moment to do some housekeeping on each one. It’s an easy step to forget. If you focus on developing content for your […]

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Cardboard Kids Reach Those Who Need It

  • Fran Stephenson
  • May 21, 2014
  • 3 min read

Last month, I participated on a citywide effort to bring greater awareness to the problem of child abuse in our community. It was called Cardboard Kids. On April 3, two-foot-high cardboard cutouts similar to a “flat Stanley” appeared all over San Antonio and the surrounding areas. 5846 of them – one to represent each confirmed […]

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Your Social Strategy OR ‘Why Am I Doing This?’

  • Fran Stephenson
  • May 5, 2014
  • 1 min read

At the SoloPR Summit in Atlanta, I had the opportunity to talk with Brent Smith and Casey Colclough about Social Strategy for their Business In the Morning Podcast. They had some interesting questions about the ROI of social media, channel selection for B2B versus B2C clients, and what to do with an abandoned Facebook page. […]

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Do Facebook Ads Work for Microbrands?

  • Fran Stephenson
  • April 22, 2014
  • 4 min read

Part 2 of the $100 Facebook Ad Experiment Last week I wrote about how Facebook is pushing Brand Pages into advertising in order to preserve their reach to fans.  And I gave an example of the first ad I tested for a client. The post I tested for my client, Natural Bridge Wildlife Ranch, was […]

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The $100 Facebook Ad Experiment

  • Fran Stephenson
  • April 17, 2014
  • 3 min read

The stage has been set in the last 6 months for brand pages on Facebook to change radically. I’ve been watching this trend on behalf of my clients and it’s hard to resist the “Sky is Falling” nature of the discussion.  An Ad Age article that appeared in December uncovered what a lot of practitioners […]

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Think Like An Entrepreneur: Use Free Stuff

  • Fran Stephenson
  • April 6, 2014
  • 3 min read

What if your next project had zero marketing budget?  If you only had your time and free channels, how would you use them? Think that’s impossible? Then you’re not thinking like many entrepreneurs, particularly those in cash-strapped creative industries.  Here’s the story of one entrepreneur who found success with free tools and no marketing budget. […]

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Using Cheat Sheets to Improve Social Response Time

  • Fran Stephenson
  • March 12, 2014
  • 3 min read

I recently posted about companies hiding from their customers on social media. The story raises the single biggest challenge for organizations: how to meet the demands of responding to customers on social media. No matter the size of your business, you can shorten response time with a few simple cheat sheets. Make A Standard Responses […]

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More ‘Pages To Watch’ Functionality on Facebook

  • Fran Stephenson
  • March 5, 2014
  • 2 min read

Late last year, I shared my experience using the new Pages To Watch Function on Facebook, which was being rolled out to brand pages. Some of its functionality has been enhanced in the last couple of weeks, so I thought it was time for an update. New Location for Pages to Watch The original location […]

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