How to Report Live Events on Social Media Channels

  • Fran Stephenson
  • February 10, 2016
  • 4 min read

Add the word “live” to your event and there’s automatic excitement. Every host who opens the show on Saturday Night Live, says “LIVE from New York…” and we pay attention. Television stations use “live”and “breaking news” to make us sit up and see what’s going on. In the radio years, a sure sign of something different was the […]

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Compare the Top 8 Social Media Networks

  • Fran Stephenson
  • December 10, 2015
  • 3 min read

Don’t you wish it was easier to compare social media networks side-by-side? You know, a really cool chart to summarize what’s going on in the network, so you can answer client questions more easily or find that key statistic to drop into your presentation. Keeping up with the news of each network is tough, even […]

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Finding & Scheduling Social Media Content

  • Fran Stephenson
  • December 5, 2015
  • 5 min read

Part 4 in the Outside Channel Manager Series Guest post by Jennifer Hatton Time has flown by and we are already at Part 4 of our channel management series. Our topic today is one of my favorite things to talk about in social media – Scheduling and Finding Content. There are so many assets you […]

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Using a Critical Eye to Assess Social Media Channels

  • Fran Stephenson
  • November 13, 2015
  • 3 min read

Part 3 in the Outside Channel Manager Series You’ve just taken over managing social media channels for a client and they, of course, want you to immediately answer the question: “how are we doing?” Before you can answer that question, you should look over each social media network with a critical eye. Look at Channel […]

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Warm Handoff Is Key to Managing Channels

  • Fran Stephenson
  • November 4, 2015
  • 4 min read

Part 2 in the Outside Channel Managers Series Guest post by Jennifer Hatton It is rare these days to begin working with a new client who doesn’t have at least one live social media channel.  Many clients have two or more channels that are “live” and because of that we have a process to make […]

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Managing Social Media from the Outside

  • Fran Stephenson
  • October 29, 2015
  • 4 min read

Sometimes an organization needs help managing social media channels.  Someone to plan and post content to Facebook, Twitter, Instagram and other channels as well monitor conversations and lead the way when customers ask questions or need help. In these situations, organizations might turn to outside channel managers. They might lack that skillset in their internal […]

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Why You Should Wait to Post To Your Social Media Channels

  • Fran Stephenson
  • April 29, 2015
  • 3 min read

We get really excited when we have timely content for our social media channels.  So excited that we often shoot ourselves in the foot by trying to get it all out there at once.  As communicators, we are as trained to follow the news cycle as Pavlov’s dogs were trained to respond to the sound […]

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How to Find Content for Social Media

  • Fran Stephenson
  • March 15, 2015
  • 2 min read

Finding content is a struggle for many of my clients. Even with a well-developed brand and strong marketing campaigns, many organizations have a tough time filling the spaces of their social media networks with content. Content is right under our noses if we know how to look for it. “I just don’t know what to […]

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Facebook Reaches out to SMB with “Fit”

  • Fran Stephenson
  • September 9, 2014
  • 5 min read

Small businesses are getting extra attention from Facebook these days. As the social network moves its users to a new blend of organic and paid content, Facebook users are becoming exposed to higher levels of paid advertising. Individual users are unsure about how much advertising they want to see in the network. Businesses want to […]

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Three New Ways to Use LinkedIn

  • Fran Stephenson
  • August 19, 2014
  • 3 min read

I’ve been using LinkedIn for more than 5 years and like many social networks, I have a love/hate relationship with it. When I love it, I am able to pass leads or professional information onto colleagues quickly and see what interesting blog posts are appearing around the Internet. When I hate it, I am being […]

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