Social Media Managers are all different. Which one are you? It’s tough being a social media manager (SMM) these days. More and more tasks are being asked of them, and their skillset is often stretched to the limit. Some are able to rise to the occasion, but our experience in coaching and assisting social media […]
In honor of PRSA Ethics Month, we’re taking a look at Influencer Campaigns We don’t know where influencers belong most of the time. Are they organic stakeholders? Are they paid advertising? Are they media? And when we’re working with a new client to imagine what working with influencers looks like to them, we get lots […]
Earlier this year, Facebook announced that some of their page level metrics were being deprecated (which happened about 30 days later in April). Maybe you saw your engagements go the same direction as this chart from one of our clients. At the time, it looked like it was just “reactions” (formerly called likes) that were […]
How often should I post on social media? We get this question all the time and the answer is different for each brand we work with. Travel and hospitality brands feel compelled to post every day to keep their destination or location in the mind of consumers who are planning their travel. Nonprofits feel the […]
The short answer is yes, the long answer is more nuanced, with some warnings and explanations below. Hashtag generators are a quick timesaver to get an initial list for research. In short you can use them to get a list of hashtags to research yourself and also check against the most recent banned hashtag list […]
Like many agency leaders, you need great people running social media for your accounts, whether they are paid or social. So you hire someone who seems to have great content on their social channels, knows a lot about the functionality of the various social networks and bam, you’re set. Except. Except. You Want More! Here’s […]
What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme. We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]
What is a Hashtag? First off, hashtags are words and numbers following the # symbol that categorize and track content on social media. They are used across multiple platforms so we will discuss the importance and role on each. Hashtags can be words, sayings, holidays with years and locations. Branded Hashtags A branded hashtag is […]
At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]
How To Handle Negative and Irrelevant Comments on Facebook
Should you ever hide Facebook comments? When you are managing Facebook pages, it is likely you will have to answer this question. In the process of managing Facebook pages for numerous organizations, we’ve had to take action a number of times. Some comments should be ignored. Some comments deserve a response. Others should be hidden […]
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