How often should I post on social media? We get this question all the time and the answer is different for each brand we work with. Travel and hospitality brands feel compelled to post every day to keep their destination or location in the mind of consumers who are planning their travel. Nonprofits feel the […]
The short answer is yes, the long answer is more nuanced, with some warnings and explanations below. Hashtag generators are a quick timesaver to get an initial list for research. In short you can use them to get a list of hashtags to research yourself and also check against the most recent banned hashtag list […]
Like many agency leaders, you need great people running social media for your accounts, whether they are paid or social. So you hire someone who seems to have great content on their social channels, knows a lot about the functionality of the various social networks and bam, you’re set. Except. Except. You Want More! Here’s […]
What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme. We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]
What is a Hashtag? First off, hashtags are words and numbers following the # symbol that categorize and track content on social media. They are used across multiple platforms so we will discuss the importance and role on each. Hashtags can be words, sayings, holidays with years and locations. Branded Hashtags A branded hashtag is […]
At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]
In the ever-evolving landscape of social media platforms, staying on top of algorithm changes is crucial for maintaining a strong online presence and engagement. One such recent change has occurred on LinkedIn, a platform primarily known for professional networking and career development. With its new algorithm adjustments, LinkedIn aims to enhance user experience by delivering […]
Are you freaking out about artificial intelligence and the machine learning tools available to you and your business? We know. Everyone is talking about it. And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]
How To Handle Negative and Irrelevant Comments on Facebook
Should you ever hide Facebook comments? When you are managing Facebook pages, it is likely you will have to answer this question. In the process of managing Facebook pages for numerous organizations, we’ve had to take action a number of times. Some comments should be ignored. Some comments deserve a response. Others should be hidden […]
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