Frequently Asked Questions about Working with Influencers

  • Jennifer Hatton
  • January 18, 2024
  • 6 min read

At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]

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Get Started on TikTok for Business With These 5 Steps

  • Claire Larson
  • October 5, 2023
  • 2 min read

TikTok can be a confusing place for business owners – especially if you happen to be over the age of 25. Don’t worry though, it’s a great place to reach a new audience and can be easy to learn!  Here are some steps to take to get started on TikTok: 1. Create an account Claim […]

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In the ever-evolving landscape of social media platforms, staying on top of algorithm changes is crucial for maintaining a strong online presence and engagement. One such recent change has occurred on LinkedIn, a platform primarily known for professional networking and career development. With its new algorithm adjustments, LinkedIn aims to enhance user experience by delivering […]

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7 Things to Try Using ArtificiaI Intelligence

  • Fran Stephenson
  • September 7, 2023
  • 4 min read

Are you freaking out about artificial intelligence and the machine learning tools available to you and your business?  We know.  Everyone is talking about it.  And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]

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Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]

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Three Google Analytics 4 Reports You Need to Learn to Use

  • Fran Stephenson
  • July 12, 2023
  • 4 min read

It’s time to learn more about the new reports you can access in Google Analytics 4.  If you’re just getting your head wrapped around all the differences in the new analytics, you are not alone.  If you try to absorb it all in one sitting, it’s too much for a busy communicator.  So this post […]

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Five Social Media Trends for the Second Half of 2023

  • Jennifer Hatton
  • July 6, 2023
  • 2 min read

Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall.   1 – Be Authentic Consumers are getting more savvy. Brands who […]

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Are You Ready? All Google Analytics users are going to be switched to Google Analytics 4 (GA4) from Universal Analytics (UA) on July 1.  Google has been preparing all its users for this switch for more than a year. May you’re ready and maybe you’re not.  Here are some ideas and resources on how to […]

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Is it Time to Give Up on Twitter?

  • Fran Stephenson
  • December 15, 2022
  • 5 min read

It’s been a couple of weeks since Elon Musk took over at Twitter.  In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]

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The Pros and Cons of Running a Social Contest

  • Fran Stephenson
  • August 28, 2022
  • 7 min read

Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice.  Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for.  The glut […]

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