Sometimes an organization needs help managing social media channels. Someone to plan and post content to Facebook, Twitter, Instagram and other channels as well monitor conversations and lead the way when customers ask questions or need help. In these situations, organizations might turn to outside channel managers. They might lack that skillset in their internal […]
If your social media team is working with influencers locally, regionally or nationally, it’s likely that the topic of compensation has come up. As more and more brands work with influencers, the discussions are becoming more tangled. Some of the questions I’ve heard from PR practitioners at recent conferences go something like this. Should they […]
Elisha and Elyssa Share Their Secrets Writing is part of my job. Every day. But I am always looking for ways to improve my writing skills, my writing habits and my writing product. So imagine my surprise when I attended the Adventure Con conference at SeaWorld and got the best writing advice I’ve had in […]
At a recent conference on crisis communications, a participant stopped me and asked this question: What do you do when your leadership is not communicating? WHAT? Her real question was this: during a recent crisis in her town, the city leaders were not communicating to the tourism pros in town, yet the reputation of that […]
Finding content is a struggle for many of my clients. Even with a well-developed brand and strong marketing campaigns, many organizations have a tough time filling the spaces of their social media networks with content. Content is right under our noses if we know how to look for it. “I just don’t know what to […]
Communications professionals are geared to be planners. We do research, create plans, make road maps, all in the name of being thorough. Certainly our timelines are more condensed than they’ve ever been before. But what if we should be doing the opposite of planning? The nature of today’s communication environment makes planning more difficult, maybe […]
Most companies planning for their crisis communications focus on physical types of crises like natural disasters and crime. Increasingly, however, it’s just as likely that an organization will face a crisis of reputation and the crisis will happen on social networks. This is a shocker to many traditional companies. You can just imagine the CEO […]
Thanksgiving was a warm-up to the big Christmas trip for many travelers. With the peak travel period just weeks away, it’s time to look for some serious coping skills for the trip. Traveling this time of year is stressful. More than 46 million Americans traveled for the Thanksgiving holiday this year according to AAA. Based on […]