Finding content is a struggle for many of my clients. Even with a well-developed brand and strong marketing campaigns, many organizations have a tough time filling the spaces of their social media networks with content. Content is right under our noses if we know how to look for it. “I just don’t know what to […]
Communications professionals are geared to be planners. We do research, create plans, make road maps, all in the name of being thorough. Certainly our timelines are more condensed than they’ve ever been before. But what if we should be doing the opposite of planning? The nature of today’s communication environment makes planning more difficult, maybe […]
Most companies planning for their crisis communications focus on physical types of crises like natural disasters and crime. Increasingly, however, it’s just as likely that an organization will face a crisis of reputation and the crisis will happen on social networks. This is a shocker to many traditional companies. You can just imagine the CEO […]
Thanksgiving was a warm-up to the big Christmas trip for many travelers. With the peak travel period just weeks away, it’s time to look for some serious coping skills for the trip. Traveling this time of year is stressful. More than 46 million Americans traveled for the Thanksgiving holiday this year according to AAA. Based on […]
Here are 5 Resources for packing for your next trip. Check them out! This video from Real Simple is focused on packing womens’ clothes. This packing video from Holiday Inn Express is perfect for business travelers — with a really unusual way of folding shirts with collars. This is not really a video, but it’s […]
I pride myself on being a pretty good planner, especially when it comes to trips. I also think I’m pretty good at online research, but a recent getaway with my family in Tennessee showed me (and now my clients!) just how important the little details are to travelers who are putting their faith into what […]
This time of year is considered off-season by the travel industry, and for many, the lure of lighter crowds makes a fall getaway very appealing. But if you’re thinking about taking a vacation in fall or spring, the travel industry’s “shoulder periods,” you should be prepared for a different experience. Here’s what I found on […]
Two weeks ago, I was fortunate to be invited to speak at Social Media Breakfast in Houston, organized by my friend and colleague, Kami Watson Huyse. The topic: “Crisis at the Speed of a Tweet” was a lively discussion, talk-show style, with more than 75 interested participants. The event is live-streamed and you can watch […]
Every day, a company somewhere finds itself in crisis. Some will handle it expertly but others will completely bomb out. Here are seven epic mistakes or “sins” that will lead an organization in crisis down a path of fractured reputation and poor crisis response. 1. Unprepared — the unprepared organization has no plan, wallows in […]
Small businesses are getting extra attention from Facebook these days. As the social network moves its users to a new blend of organic and paid content, Facebook users are becoming exposed to higher levels of paid advertising. Individual users are unsure about how much advertising they want to see in the network. Businesses want to […]