Here’s a checklist for crisis communicators to assist them in being truthful, succinct, accurate and understandable as they gear up for prolonged crisis communications in anticipating the spread of Covid-19. Lead with the Headline News Create an Information Hub Point to Authority Sources https://www.sanantonio.gov/Health/News/Alerts/CoronaVirus https://www.cdc.gov/coronavirus/2019-ncov/cases-in-us.html Check All Outgoing Communications Breathe What would you add to […]
I recently assisted two small business owners with crisis response. While I’m still processing everything that happened for one of them, we could actually see it coming and were able to do several things on social media to prepare for critics bombarding their Facebook page (which they did for 7 straight days!) This owner posted […]
Twitter lists should be an important part of your 2020 marketing strategy. What is a Twitter List? A Twitter list is a curated list of Twitter handles within Twitter that allows you to view the tweets of those within that list only. You can create your own lists or subscribe to one created by someone […]
Disclosure is the hottest topic in social and digital media and is the least understood by brands AND by influencers. Full Disclosure: I am not a lawyer and am not offering legal advice. Anyone who has questions about disclosure and how the law applies to them, should consult a licensed attorney. Now that’s out of […]
Social media is a big part of getting the word out about your organization. You’ve spend considerable time and effort creating content and selecting the right images to get your message across. That makes it all the more important to know who your audience is, so you will know if your messages are getting to […]
Impressions are becoming an increasingly attractive metric for clients who are trying to distance themselves from using the outdated Advertising Value Equivalencies (AVE). It’s hard not to love a metric that has the ability to be gleaned from websites, digital publications and every social media channel we’re using. But guess what? The way many organizations are […]
Here at Step In we work on behalf of brands, products and organizations to connect bloggers and influencers for different paid and trade projects. Whether it is a weekend getaway or a free lunch, you should want brands and those who work on their behalf to be able to find and connect with you. Finding […]