Theme Parks Introduce Demand Pricing

  • Fran Stephenson
  • March 24, 2016
  • 3 min read

The Walt Disney Company announced a move last month to adopt demand pricing at their U.S. theme parks, a first for attractions. Demand pricing, also called surge pricing, is a methodology in which prices fluctuate based on perceived or actual demand for a product or service. It has been used by the airline and hotel industry for […]

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Sorry or Not Sorry? Why Companies Should Apologize

  • Fran Stephenson
  • March 3, 2016
  • 3 min read

There’s nothing like getting a heartfelt apology. And nothing more disappointing than an apology that feels insincere. Setting aside the snark of the Internet – just search for #sorrynotsorry and you’ll see why – apologies are REALLY HARD. They are hard for us as individuals in the course of being human, but they are even harder for organizations. […]

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How to Report Live Events on Social Media Channels

  • Fran Stephenson
  • February 10, 2016
  • 4 min read

Add the word “live” to your event and there’s automatic excitement. Every host who opens the show on Saturday Night Live, says “LIVE from New York…” and we pay attention. Television stations use “live”and “breaking news” to make us sit up and see what’s going on. In the radio years, a sure sign of something different was the […]

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Compare the Top 8 Social Media Networks

  • Fran Stephenson
  • December 10, 2015
  • 3 min read

Don’t you wish it was easier to compare social media networks side-by-side? You know, a really cool chart to summarize what’s going on in the network, so you can answer client questions more easily or find that key statistic to drop into your presentation. Keeping up with the news of each network is tough, even […]

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Finding & Scheduling Social Media Content

  • Fran Stephenson
  • December 5, 2015
  • 5 min read

Part 4 in the Outside Channel Manager Series Guest post by Jennifer Hatton Time has flown by and we are already at Part 4 of our channel management series. Our topic today is one of my favorite things to talk about in social media – Scheduling and Finding Content. There are so many assets you […]

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Using a Critical Eye to Assess Social Media Channels

  • Fran Stephenson
  • November 13, 2015
  • 3 min read

Part 3 in the Outside Channel Manager Series You’ve just taken over managing social media channels for a client and they, of course, want you to immediately answer the question: “how are we doing?” Before you can answer that question, you should look over each social media network with a critical eye. Look at Channel […]

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Warm Handoff Is Key to Managing Channels

  • Fran Stephenson
  • November 4, 2015
  • 4 min read

Part 2 in the Outside Channel Managers Series Guest post by Jennifer Hatton It is rare these days to begin working with a new client who doesn’t have at least one live social media channel.  Many clients have two or more channels that are “live” and because of that we have a process to make […]

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Managing Social Media from the Outside

  • Fran Stephenson
  • October 29, 2015
  • 4 min read

Sometimes an organization needs help managing social media channels.  Someone to plan and post content to Facebook, Twitter, Instagram and other channels as well monitor conversations and lead the way when customers ask questions or need help. In these situations, organizations might turn to outside channel managers. They might lack that skillset in their internal […]

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Blogger Compensation: What’s Right For You?

  • Fran Stephenson
  • August 10, 2015
  • 4 min read

If your social media team is working with influencers locally, regionally or nationally, it’s likely that the topic of compensation has come up.  As more and more brands work with influencers, the discussions are becoming more tangled.  Some of the questions I’ve heard from PR practitioners at recent conferences go something like this. Should they […]

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The 6 Best Writing Tips You Will Ever Need

  • Fran Stephenson
  • July 29, 2015
  • 3 min read

Elisha and Elyssa Share Their Secrets Writing is part of my job. Every day.  But I am always looking for ways to improve my writing skills, my writing habits and my writing product. So imagine my surprise when I attended the Adventure Con conference at SeaWorld and got the best writing advice I’ve had in […]

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