Before Your Next Crisis: Assign Roles and Responsibilities

  • Fran Stephenson
  • June 17, 2011
  • 3 min read

Earlier this week, I taught two classes at the TTIA’s Tourism College at Texas State University. The program, in its second year, will lead students who participate all three years to a certificate called “Certified Tourism Executive” or CTE. While teaching the sophomore class this week, we examined a mock crisis in small groups.  Our […]

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Crisis Planning includes Packing a Bag

  • Fran Stephenson
  • June 15, 2011
  • 3 min read

There’s a crisis every day somewhere in the world and plenty of advice from marketing and public relations professionals on how organizations should handle communicating when they happen. But rarely have I seen an attempt to outline the supplies you need to have on hand before your crisis hits. When I was the communications director […]

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6 Mistakes Organizations Make During a Crisis

  • Fran Stephenson
  • June 14, 2011
  • 3 min read

It happens to every organization at some point.  Something sudden and unexpected happens which requires us to act.  In tourism organizations, it can be as simple as a weather event which affects daily operation.  Or as complicated as an event like the BP Oil Spill.  Most disasters fall somewhere in between, but the key to […]

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First Advice in a Crisis: Do No Harm

  • Fran Stephenson
  • June 13, 2011
  • 3 min read

Do no harm. This was the first thing I was taught about crisis planning, back in the mid-1980s way before cell phones and Twitter. Twenty-plus years later and it’s still the best piece of advice anyone can follow.   It is an integral part of every crisis planning and crisis response session I teach. The second […]

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Welcome! Step In….

  • Fran Stephenson
  • June 1, 2011
  • 1 min read

Welcome to the web base of Step In Communication, a small but mighty PR firm in San Antonio, Texas.  Have a look around and see what you think.  We’d love it if you would fill out the Contact Us form if you have questions or just want to say hello and make sure the form […]

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Employees are Key in Leadership Transformation

  • Fran Stephenson
  • May 30, 2011
  • 3 min read

Earlier this year, Sheldon Yellen, the CEO of Belfor, a disaster restoration company, donned a disguise and went undercover as part of the CBS reality show, Undercover Boss.  The episode ran again this past week and brought to mind the value of employee engagement and input. Yellen had made some assumptions about what was happening […]

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It’s About Great Writing

  • Fran Stephenson
  • May 10, 2011
  • 3 min read

While the decline of the publishing industry over the last decade is no secret, there is one emerging trend that new professionals should be watching. – the role of brands as publishers.  At last week’s  South by Southwest Interactive Festival in Austin, Texas, this topic was covered heavily. One panel had a razor-sharp view on […]

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