At the SoloPR Summit in Atlanta, I had the opportunity to talk with Brent Smith and Casey Colclough about Social Strategy for their Business In the Morning Podcast. They had some interesting questions about the ROI of social media, channel selection for B2B versus B2C clients, and what to do with an abandoned Facebook page. […]
The stage has been set in the last 6 months for brand pages on Facebook to change radically. I’ve been watching this trend on behalf of my clients and it’s hard to resist the “Sky is Falling” nature of the discussion. An Ad Age article that appeared in December uncovered what a lot of practitioners […]
What if your next project had zero marketing budget? If you only had your time and free channels, how would you use them? Think that’s impossible? Then you’re not thinking like many entrepreneurs, particularly those in cash-strapped creative industries. Here’s the story of one entrepreneur who found success with free tools and no marketing budget. […]
FACT: In 2013, there were 5,846 victims of child abuse in MY COMMUNITY. 10 children died at the hands of their abuser. FICTION: There’s nothing I can do about this. When you think of your social media channels, do you ever think of how you can use the networks you’ve built to help your community? […]
I recently posted about companies hiding from their customers on social media. The story raises the single biggest challenge for organizations: how to meet the demands of responding to customers on social media. No matter the size of your business, you can shorten response time with a few simple cheat sheets. Make A Standard Responses […]
While social media has enabled widespread conversations between brands and their customers, for some organizations, it’s also an opportunity to hide behind social channels. These organizations are still struggling with how to manage the 24/7 nature of online customer service. Here are some signs that you may be hiding from your customers: You never have […]
Late last year, I shared my experience using the new Pages To Watch Function on Facebook, which was being rolled out to brand pages. Some of its functionality has been enhanced in the last couple of weeks, so I thought it was time for an update. New Location for Pages to Watch The original location […]