Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]
Fran Stephenson, APR, Fellow PRSA, was among an elite group of 19 professionals elected to the Public Relations Society of America’s College of Fellows. To qualify for the College, members must have at least 20 years of PR and communications experience, be accredited in public relations (APR) as well as complete a rigorous application process. […]
Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall. 1 – Be Authentic Consumers are getting more savvy. Brands who […]
Are You Ready? All Google Analytics users are going to be switched to Google Analytics 4 (GA4) from Universal Analytics (UA) on July 1. Google has been preparing all its users for this switch for more than a year. May you’re ready and maybe you’re not. Here are some ideas and resources on how to […]
It’s been a couple of weeks since Elon Musk took over at Twitter. In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]
Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice. Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for. The glut […]
12 Questions Communicators Should Ask How are you using Google Analytics in your communications programs? Oh, you’re not. Maybe it’s time you took a little tour back through your website data and see if answering any of these questions can help inform future program and tactical decisions. Connecting what you do as a communicator to […]
Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]