TikTok can be a confusing place for business owners – especially if you happen to be over the age of 25. Don’t worry though, it’s a great place to reach a new audience and can be easy to learn! 

Here are some steps to take to get started on TikTok:

1. Create an account

Claim your business name as your handle on TikTok, even if you don’t use the account

Use an email that will be accessible, even if the employee setting up the account moves on to another job

2. Set up your account as a Business Account

In the menu, select “Settings and Privacy” and then select “Account.” Then select “Switch to a Business Account” and follow directions

Having a business account ensures that you’re using sounds and songs available for commercial use and gives you access to TikTok’s creative tools for business

3. Explore the app

Spend some time watching, liking, and searching for videos. Pay attention to what others in your industry are doing

Notice trending sounds and songs

4. Jump on trends

Trends tend to move more quickly on TikTok than other social platforms. Aim to join a trending sound/song as it’s growing and peaking, rather than as it’s trailing out

You can recycle old videos with new sounds! This is a great way to be more efficient with content creation time

5. Embrace the lofi spirit

TikTok isn’t the place for fancy and expensive production values. Lower production values and a sense of spontaneity reign

Go for quantity over quality. TikTok values high video output, so experiment and see what works!

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Follow these tips to get started on a new app! 

Have you already joined TikTok? What are your biggest challenges as a business on the platform? What have you found to work well for you?