5,000 Followers or Less: Why Micro Influencers Are the Future of Marketing

  • August 15, 2023
  • Jennifer Hatton
  • 4 min read

Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience.

If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! We specialize in micro influencers and they are a great fit for many brands and businesses. 

We’ll show you –

  • How to find micro influencers with 5,000 followers or less
  • How to evaluate them
  • How to partner with them to grow your brand

Why Micro Influencers Are So Effective

Micro influencers are effective for multiple reasons. First, they have a more engaged following than larger influencers. This means that their followers are more likely to see and interact with your content. When you look at how the numbers work – the larger your audience, the smaller percentage of people who see your posts. 

Second, micro influencers are more affordable than traditional influencers. This is because they have a smaller following, so they don’t charge as much for a sponsorship or product placement. Many are working to build their following or just genuinely enjoy making content within their niche. 

Third, micro influencers are more authentic than traditional influencers. This is because they are not as focused on building a large following as they are on building a loyal following. Their feeds are not as sponsor content-driven allowing them to have a more authentic feel. And their niche might be a side hustle, so they are focused on their subject, not building sponsorships to pay the bills. 

How to Find Micro Influencers

There are a few different ways to find micro influencers. One way is to use social media platforms like Instagram, Twitter, and TikTok. You can search for hashtags related to your industry, niche or location, and you’ll see a list of micro influencers who use those hashtags.

Another way to find micro influencers is to use influencer marketing platforms. These platforms allow you to search for micro influencers based on their follower count, engagement rate, and other factors. The accuracy and cost of these tools can sometimes be a negative factor. 

How to Evaluate Micro Influencers

Once you’ve found a few micro influencers, you need to evaluate them to make sure they’re a good fit for your brand. Here are a few factors to consider when evaluating micro influencers:

  • Follower count. How many followers do they have? You’ll want to find micro influencers with a large enough following to reach your target audience.
  • Engagement rate. What percentage of their followers interact with their content? This is a good indicator of how engaged their audience is.
  • Audience demographics. Who is their audience? Make sure their audience is a good fit for your brand, interest and location wise. 
  • Content quality. Is their content high-quality? You’ll want to find micro influencers who create content that is relevant to your brand and that is visually appealing.

At Step In Communication, we have a very detailed process that we use to find and prequalify influencers before matching them with a brand. We recommend spending time reviewing influencer accounts yourself as part of the process whether you use a tool or not.

How to Partner with Micro Influencers

Once you’ve found a few micro influencers who you want to partner with, you need to reach out to them and discuss the terms of your partnership. This is a critical part of the process and will make a huge difference on the outcome of your collaboration. Here are a few things to keep in mind when partnering with micro influencers:

  • Be clear about your expectations. What do you expect from the micro influencer in terms of content creation, promotion, and reporting?
  • Be fair in your compensation. Micro influencers are not as expensive as traditional influencers, but you still need to be fair in your compensation. It takes time and effort to make great content. 
  • Provide clear instructions. Make sure the micro influencer knows what you want them to do and the timeline for the engagement or campaign. .

Micro influencers are a valuable marketing tool that can help you reach your target audience and grow your brand. We have been utilizing micro influencers for years and have had great success for our clients. You can find some of them here.

By following the tips above, you can find and partner with micro influencers who are a good fit for your brand. Want help? Reach out to the Step In team and we will be happy to do the work for you!