At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]
Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]
Disclosure is the hottest topic in social and digital media and is the least understood by brands AND by influencers. Full Disclosure: I am not a lawyer and am not offering legal advice. Anyone who has questions about disclosure and how the law applies to them, should consult a licensed attorney. Now that’s out of […]
Here at Step In we work on behalf of brands, products and organizations to connect bloggers and influencers for different paid and trade projects. Whether it is a weekend getaway or a free lunch, you should want brands and those who work on their behalf to be able to find and connect with you. Finding […]
Influencers and brands have been in the news lately and not in a good way. Dishonesty in campaigns – it’s rampant in the world of working with influencers. But it’s not that difficult for brands and influencers to find common ground. Brands philosophically understand why working with influencers can elevate their efforts. Influencers need brands […]
For some organizations, working with bloggers and other social influencers is new, maybe it’s even uncharted territory. Other companies have ideas about how to approach these media creators and may even have tried a few things. A third group of companies has sophisticated programs with high visibility. If your company is new at this, or […]
If your social media team is working with influencers locally, regionally or nationally, it’s likely that the topic of compensation has come up. As more and more brands work with influencers, the discussions are becoming more tangled. Some of the questions I’ve heard from PR practitioners at recent conferences go something like this. Should they […]
FACT: In 2013, there were 5,846 victims of child abuse in MY COMMUNITY. 10 children died at the hands of their abuser. FICTION: There’s nothing I can do about this. When you think of your social media channels, do you ever think of how you can use the networks you’ve built to help your community? […]
If you think that reaching out to bloggers might be important for your brand, then you are joining hundreds of companies who consider bloggers a vital component of their marketing plan. But before you get started, here are three things to consider to make the engagement worth your while. The first consideration is to make […]