This time of year is considered off-season by the travel industry, and for many, the lure of lighter crowds makes a fall getaway very appealing. But if you’re thinking about taking a vacation in fall or spring, the travel industry’s “shoulder periods,” you should be prepared for a different experience. Here’s what I found on […]
Two weeks ago, I was fortunate to be invited to speak at Social Media Breakfast in Houston, organized by my friend and colleague, Kami Watson Huyse. The topic: “Crisis at the Speed of a Tweet” was a lively discussion, talk-show style, with more than 75 interested participants. The event is live-streamed and you can watch […]
Every day, a company somewhere finds itself in crisis. Some will handle it expertly but others will completely bomb out. Here are seven epic mistakes or “sins” that will lead an organization in crisis down a path of fractured reputation and poor crisis response. 1. Unprepared — the unprepared organization has no plan, wallows in […]
Small businesses are getting extra attention from Facebook these days. As the social network moves its users to a new blend of organic and paid content, Facebook users are becoming exposed to higher levels of paid advertising. Individual users are unsure about how much advertising they want to see in the network. Businesses want to […]
I’ve been using LinkedIn for more than 5 years and like many social networks, I have a love/hate relationship with it. When I love it, I am able to pass leads or professional information onto colleagues quickly and see what interesting blog posts are appearing around the Internet. When I hate it, I am being […]
There’s nothing more challenging for a crisis management team than an inflexible spokesperson. You can picture it in your mind instantly. This person knows everything, will not take direction, cannot take constructive criticism. In a crisis, the person who becomes the face of your organization should ooze humility. He or she should represent, with extreme […]
Formulating a crisis response and communications plan is an important first step in preparing for your next crisis. Some of the best crisis plans are simple. Rather than envisioning every “if this, then that” circumstance, a robust crisis plan which is somewhat vague might be the perfect framework for your organization. Every crisis plan contains […]