Category: Social Strategy

What happens after a disrupting event? Everything Changes. So Should You. This is the fourth in the series on Managing Social Media through a Prolonged Crisis. In the first post, we talked about what you should be doing during this time. Then we tackled what happens when your strategy is altered. Finally, we addressed changes […]

For many of us, we are at four plus weeks staying at home.  It’s given us a lot of time to think, or maybe too much time to think.  If you’re holding on to the old notions of how your social channels worked prior to a worldwide crisis, it might be time to start thinking […]

Part 2 in a Series No one ever expects the kind of crisis that is pervasive to every community and industry like this health care epidemic is right now. So if you’re struggling with how to cope, you are not alone. A lot of organizations are using their social media channels as their first, or […]

Part 1 in a Series As the public health crisis of 2020 began to unfold, many communicators struggled with how to manage communications in an ever-changing environment.  By the time you had something drafted and in the approval pipeline, the recommendations or guidelines changed. It’s really hard to pivot so quickly. And in case you […]

I recently assisted two small business owners with crisis response.  While I’m still processing everything that happened for one of them, we could actually see it coming and were able to do several things on social media to prepare for critics bombarding their Facebook page (which they did for 7 straight days!) This owner posted […]