Using Twitter Lists For Content Ideas and Industry Monitoring

  • February 10, 2020
  • Jennifer Hatton
  • 3 min read

Twitter lists should be an important part of your 2020 marketing strategy.

What is a Twitter List?

A Twitter list is a curated list of Twitter handles within Twitter that allows you to view the tweets of those within that list only. You can create your own lists or subscribe to one created by someone else.

Public vs. Private Lists

Public lists are just that – public! They are searchable and those you include on the list will receive a notice they have been added. Public lists can be followed, and you can share the URL as a resource for others.

Private lists cannot be seen by anyone but you. The accounts included within the list will not receive a notice they have been added to your list and if someone has the list URL they will not still not be able to view it.

Follow vs. Add

You can add Twitter accounts to your list that you follow already, but you do not have to be following an account to add it to your list. This is a great way to keep your follower list down but still be able to keep up with all the accounts that interest you.

For more specifics on how to create, add, edit Twitter lists.

Ways to Utilize Twitter Lists

There are a variety of ways you can utilize Twitter lists and I find they are all helpful to the diverse group of clients we work with.


Twitter lists are a great way to monitor trends in your industry, media, a crisis and more. I always recommend a local media list (or multiple if you have locations or interests in different cities), national media list if you work nationwide, supporters/partners/sponsors and thought
leaders in your industry.

Scanning those lists weekly will help you catch up on what is going on or in the case of a crisis you have one place on Twitter to monitor sentiment.

Content Curation

This is one is my favorite. Creating lists takes time, but if you put in the effort to build great lists it will be a big time saver going forward. Creating lists for the different topics or industries you are interested in or focused on will allow you to scan and find great content to read and share across your social channels. I will share more ideas on different types of helpful lists to have in addition to the media lists mentioned above, below in the examples.

If you have created a list that you think would be helpful to others – share! While you can follow and subscribe to other people’s lists it is always great to create lists that others will follow as well. It helps to show your expertise as an expert and/or industry leader as well.

Examples of Twitter Lists

Medical Client – created lists of all locations, local partners, national health organizations
Sports Client – created lists of local teams both professional and amateur, national sports and coaching organizations, US professional and Olympic sports (during an Olympic year), local hotels and sports facilities

Final Thoughts on Twitter Lists

Twitter lists take time to build, so go slow and don’t try to do it all in a day. In my experience the time commitment is worth it!


How do you plan to use Twitter Lists for your business in 2020?