At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]
In the ever-evolving landscape of social media platforms, staying on top of algorithm changes is crucial for maintaining a strong online presence and engagement. One such recent change has occurred on LinkedIn, a platform primarily known for professional networking and career development. With its new algorithm adjustments, LinkedIn aims to enhance user experience by delivering […]
Are you freaking out about artificial intelligence and the machine learning tools available to you and your business? We know. Everyone is talking about it. And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]
Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]
Fran Stephenson, APR, Fellow PRSA, was among an elite group of 19 professionals elected to the Public Relations Society of America’s College of Fellows. To qualify for the College, members must have at least 20 years of PR and communications experience, be accredited in public relations (APR) as well as complete a rigorous application process. […]
Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall. 1 – Be Authentic Consumers are getting more savvy. Brands who […]
Are You Ready? All Google Analytics users are going to be switched to Google Analytics 4 (GA4) from Universal Analytics (UA) on July 1. Google has been preparing all its users for this switch for more than a year. May you’re ready and maybe you’re not. Here are some ideas and resources on how to […]
It’s been a couple of weeks since Elon Musk took over at Twitter. In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]