Note-Taking is Good for Your Strategy

  • Fran Stephenson
  • February 13, 2014
  • 3 min read

Nearly everyone I know takes notes in some form or fashion. Most of us were programmed to do it as students, when we faithfully tried to hang on every word the teacher said in case it showed up on a test somewhere.  If you want to make sure you are counseling your clients in their […]

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Resolve NOT to Set and Forget Your Social Media Channels This Year

  • Fran Stephenson
  • January 22, 2014
  • 2 min read

Do you see a lot of relatively inactive pages and channels in social media?  So many companies start with great enthusiasm, but before too long, they’ve abandoned their Facebook page or forgot their Twitter login or the person who set up the Instagram account has left and no one knows how to open it.  A […]

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Remembering How ‘Miracle On the Hudson’ Changed Breaking News

  • Fran Stephenson
  • January 14, 2014
  • 2 min read

Five years ago today, I watched — along with millions of others — the news story unfold about the “Miracle on the Hudson.”  Within hours, we knew what that phrase meant and learned a new name: Captain “Sully” Sullenberger. It’s a miracle that the plane landed safely. It’s a miracle that the Captain KNEW how […]

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Television Interviews STILL Require Preparation

  • Fran Stephenson
  • January 9, 2014
  • 3 min read

Sure, I took time off during the holiday season.  Entertained friends, enjoyed time with family, read a little and yes, I watched TV. Around the holidays, television viewers are treated to the full force of the personalities who, with great professionalism and familiarity, anchor our news shows – national and local. But something also happens […]

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When Should I Post on Facebook – The DIY Version

  • Fran Stephenson
  • December 15, 2013
  • 3 min read

This is one of the most frequently asked questions by my clients.  And one for which many seem to want a simple answer, like 2 p.m. on Wednesday. A year ago, some social media consultants firmly stated that 11 a.m. to 3 p.m. was the ideal time to post on Facebook. Some even have specific […]

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How PR Pros Can Use ‘The Invisible Sale’

  • Fran Stephenson
  • November 27, 2013
  • 4 min read

Book image This week I read a new book called The Invisible Sale by Tom Martin, founder of Converse Digital and a longtime advertising agency professional. I first heard Tom speak earlier this year at the Solo PR Pro Summit in Atlanta, in which he talked about Painless Prospecting.  That presentation became part of his […]

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Round Up: Best Travel Advice for the Holidays

  • Fran Stephenson
  • November 21, 2013
  • 2 min read

It’s that time of the year when families pack up everything they own and head out for the holidays. Earlier today, AAA released their holiday travel forecast and the news is good: travel is down this year, so ONLY 43 million people are going to hit the road next week.  Since you’ve been so busy […]

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Using the New “Pages to Watch” Function on Facebook

  • Fran Stephenson
  • November 13, 2013
  • 2 min read

Are you using the new “Pages to Watch” function on FB? I just started using it this week and have added it into the box of several pages which I administer on Facebook.  I’m surprised to see very little about this new function on Pages, but I did find this post which identifies some of […]

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Reflections on SeaWorld’s 25th Anniversary

  • Fran Stephenson
  • November 5, 2013
  • 3 min read

It passed by with little fanfare earlier this summer, but SeaWorld San Antonio is 25 years old. This is an important milestone for our city, our region, and one that is important to me personally. This largest of the SeaWorld parks opened in April 1988 in what was then considered a remote part of San […]

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Break the Measurement Logjam

  • Fran Stephenson
  • October 31, 2013
  • 2 min read

In September, I spoke to the Public Information Officers who work for the Veterans Administration.  These professionals are challenged in several ways with systems and methods for which they have little control.  Yet, they are deeply committed to demonstrating success to their leadership. While we talked about trends in measurement and industry best practices, it […]

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