While social media has enabled widespread conversations between brands and their customers, for some organizations, it’s also an opportunity to hide behind social channels. These organizations are still struggling with how to manage the 24/7 nature of online customer service. Here are some signs that you may be hiding from your customers: You never have […]
Late last year, I shared my experience using the new Pages To Watch Function on Facebook, which was being rolled out to brand pages. Some of its functionality has been enhanced in the last couple of weeks, so I thought it was time for an update. New Location for Pages to Watch The original location […]
Do you see a lot of relatively inactive pages and channels in social media? So many companies start with great enthusiasm, but before too long, they’ve abandoned their Facebook page or forgot their Twitter login or the person who set up the Instagram account has left and no one knows how to open it. A […]
Five years ago today, I watched — along with millions of others — the news story unfold about the “Miracle on the Hudson.” Within hours, we knew what that phrase meant and learned a new name: Captain “Sully” Sullenberger. It’s a miracle that the plane landed safely. It’s a miracle that the Captain KNEW how […]
Sure, I took time off during the holiday season. Entertained friends, enjoyed time with family, read a little and yes, I watched TV. Around the holidays, television viewers are treated to the full force of the personalities who, with great professionalism and familiarity, anchor our news shows – national and local. But something also happens […]
Book image This week I read a new book called The Invisible Sale by Tom Martin, founder of Converse Digital and a longtime advertising agency professional. I first heard Tom speak earlier this year at the Solo PR Pro Summit in Atlanta, in which he talked about Painless Prospecting. That presentation became part of his […]