Part 2 in a Series No one ever expects the kind of crisis that is pervasive to every community and industry like this health care epidemic is right now. So if you’re struggling with how to cope, you are not alone. A lot of organizations are using their social media channels as their first, or […]
Part 1 in a Series As the public health crisis of 2020 began to unfold, many communicators struggled with how to manage communications in an ever-changing environment. By the time you had something drafted and in the approval pipeline, the recommendations or guidelines changed. It’s really hard to pivot so quickly. And in case you […]
Communicators are struggling to keep up the pace of a crisis that seems never ending. Here are 5 ways to help you go the distance during this public health crisis. Trusted Advisor Communicators need advisors too. Find a colleague in another industry or state to Share Ideas and Test Messages Check-In This is NOT your […]
Here’s a checklist for crisis communicators to assist them in being truthful, succinct, accurate and understandable as they gear up for prolonged crisis communications in anticipating the spread of Covid-19. Lead with the Headline News Create an Information Hub Point to Authority Sources https://www.sanantonio.gov/Health/News/Alerts/CoronaVirus https://www.cdc.gov/coronavirus/2019-ncov/cases-in-us.html Check All Outgoing Communications Breathe What would you add to […]
I recently assisted two small business owners with crisis response. While I’m still processing everything that happened for one of them, we could actually see it coming and were able to do several things on social media to prepare for critics bombarding their Facebook page (which they did for 7 straight days!) This owner posted […]
Disclosure is the hottest topic in social and digital media and is the least understood by brands AND by influencers. Full Disclosure: I am not a lawyer and am not offering legal advice. Anyone who has questions about disclosure and how the law applies to them, should consult a licensed attorney. Now that’s out of […]
Impressions are becoming an increasingly attractive metric for clients who are trying to distance themselves from using the outdated Advertising Value Equivalencies (AVE). It’s hard not to love a metric that has the ability to be gleaned from websites, digital publications and every social media channel we’re using. But guess what? The way many organizations are […]