5 Ways for Communicators to Cope in a Prolonged Crisis

  • Fran Stephenson
  • April 2, 2020
  • 1 min read

Communicators are struggling to keep up the pace of a crisis that seems never ending. Here are 5 ways to help you go the distance during this public health crisis. Trusted Advisor Communicators need advisors too. Find a colleague in another industry or state to  Share Ideas and Test Messages Check-In This is NOT your […]

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Work From Home: Sharing Our Virtual Team’s Daily Tips

  • Fran Stephenson
  • March 19, 2020
  • 3 min read

New to working from home? We’re not! Our team is virtual and geographically dispersed across three time zones! And we have spouses, kids and fur babies in the mix too!  Earlier this week, we shared our top tips on Working from Home on our Facebook page . We got a lot of positive feedback on […]

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Here’s a checklist for crisis communicators to assist them in being truthful, succinct, accurate and understandable as they gear up for prolonged crisis communications in anticipating the spread of Covid-19. Lead with the Headline News Create an Information Hub Point to Authority Sources https://www.sanantonio.gov/Health/News/Alerts/CoronaVirus https://www.cdc.gov/coronavirus/2019-ncov/cases-in-us.html Check All Outgoing Communications Breathe What would you add to […]

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Four Tips to Manage A Facebook Page in Meltdown

  • Fran Stephenson
  • February 13, 2020
  • 2 min read

I recently assisted two small business owners with crisis response.  While I’m still processing everything that happened for one of them, we could actually see it coming and were able to do several things on social media to prepare for critics bombarding their Facebook page (which they did for 7 straight days!) This owner posted […]

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It’s nearly the end of the year and many organizations are taking stock of how they did this year and making plans for next year.  If you’re a social media manager for an organization, you should be doing the same. But what questions should you ask? What should you look at to gain insight into […]

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The Complete Guide to Disclosure for Brands and Influencers

  • Fran Stephenson
  • September 14, 2019
  • 6 min read

Disclosure is the hottest topic in social and digital media and is the least understood by brands AND by influencers.  Full Disclosure: I am not a lawyer and am not offering legal advice.  Anyone who has questions about disclosure and how the law applies to them, should consult a licensed attorney. Now that’s out of […]

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Impressions are becoming an increasingly attractive metric for clients who are trying to distance themselves from using the outdated Advertising Value Equivalencies (AVE). It’s hard not to love a metric that has the ability to be gleaned from websites, digital publications and every social media channel we’re using. But guess what? The way many organizations are […]

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Time for Digital Spring Cleaning

  • Fran Stephenson
  • April 12, 2019
  • 3 min read

Are you a digital hoarder? I know I am.  I save news stories to read in Facebook later (and never do), I have an RSS reader with dozens of blogs rolling up just waiting for me to read it and yet, I can never find anything.  I just got a new laptop, so it was […]

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How Influencers and Brands Can Find Common Ground

  • Fran Stephenson
  • March 6, 2019
  • 5 min read

Influencers and brands have been in the news lately and not in a good way. Dishonesty in campaigns – it’s rampant in the world of working with influencers. But it’s not that difficult for brands and influencers to find common ground.  Brands philosophically understand why working with influencers can elevate their efforts. Influencers need brands […]

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You Can Combat Social Media Fatigue

  • Fran Stephenson
  • February 18, 2019
  • 3 min read

It happens to every social media manager.  All of a sudden, your Facebook posts are boring. Or your Tweets go without a Retweet. Instagram photos have so few likes, you can read every name of those who DID give it a heart. What could possibly be wrong? It might be social media fatigue and it […]

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