Are you freaking out about artificial intelligence and the machine learning tools available to you and your business? We know. Everyone is talking about it. And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]
Are You Ready? All Google Analytics users are going to be switched to Google Analytics 4 (GA4) from Universal Analytics (UA) on July 1. Google has been preparing all its users for this switch for more than a year. May you’re ready and maybe you’re not. Here are some ideas and resources on how to […]
It’s been a couple of weeks since Elon Musk took over at Twitter. In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]
Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice. Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for. The glut […]
12 Questions Communicators Should Ask How are you using Google Analytics in your communications programs? Oh, you’re not. Maybe it’s time you took a little tour back through your website data and see if answering any of these questions can help inform future program and tactical decisions. Connecting what you do as a communicator to […]
Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]
What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme. We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]