7 Things to Try Using ArtificiaI Intelligence

  • Fran Stephenson
  • September 7, 2023
  • 4 min read

Are you freaking out about artificial intelligence and the machine learning tools available to you and your business?  We know.  Everyone is talking about it.  And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]

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Three Google Analytics 4 Reports You Need to Learn to Use

  • Fran Stephenson
  • July 12, 2023
  • 4 min read

It’s time to learn more about the new reports you can access in Google Analytics 4.  If you’re just getting your head wrapped around all the differences in the new analytics, you are not alone.  If you try to absorb it all in one sitting, it’s too much for a busy communicator.  So this post […]

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Are You Ready? All Google Analytics users are going to be switched to Google Analytics 4 (GA4) from Universal Analytics (UA) on July 1.  Google has been preparing all its users for this switch for more than a year. May you’re ready and maybe you’re not.  Here are some ideas and resources on how to […]

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Is it Time to Give Up on Twitter?

  • Fran Stephenson
  • December 15, 2022
  • 5 min read

It’s been a couple of weeks since Elon Musk took over at Twitter.  In that time, we’ve seen lots of upheaval over there, including some grabber headlines about employees leaving, others being fired and of course, Tweets from Musk himself to signal what’s to come for one of the earliest social media platforms. In the […]

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The Pros and Cons of Running a Social Contest

  • Fran Stephenson
  • August 28, 2022
  • 7 min read

Why Run a Contest? It’s tempting to think that running a contest on your social channels can enhance your social media practice.  Contests used to be a great way to add engagement to your social channels, but today they are often time-consuming and may not always bring the return you are hoping for.  The glut […]

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How to Use Google Analytics in Communication Reports

  • Fran Stephenson
  • January 27, 2022
  • 2 min read

12 Questions Communicators Should Ask How are you using Google Analytics in your communications programs? Oh, you’re not. Maybe it’s time you took a little tour back through your website data and see if answering any of these questions can help inform future program and tactical decisions. Connecting what you do as a communicator to […]

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5 Features We Want from Facebook

  • Fran Stephenson
  • November 10, 2021
  • 3 min read

Facebook may be making news for its new name/initiative/strategy called Metaverse, but down here in the social media trenches we’re more concerned with some everyday things that would really help us manage our clients’ Facebook presence. Late last year, Facebook itself reported that there were more than 70 million page managers on Facebook, so we […]

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Connect With Us on You Tube

  • Fran Stephenson
  • October 14, 2021
  • 1 min read

We’re sharing weekly tips about all things social media including what’s new in all the social networks and our special favorite, how to work with influencers.  Here’s a sample of what you’ll see! Check out our YouTube channel and subscribe to see new content as it becomes available.

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What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme.  We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]

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Top 12 Tips for Using the Clubhouse App

  • Fran Stephenson
  • March 23, 2021
  • 3 min read

Our top tips if you’re interested in or have just joined Clubhouse, the new audio only streaming app for Apple users. Here are twelve tips to get you started on the right track! 1. Connect with some of your friends and colleagues from other networks. This is a great way to start a quick stream […]

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