Book image This week I read a new book called The Invisible Sale by Tom Martin, founder of Converse Digital and a longtime advertising agency professional. I first heard Tom speak earlier this year at the Solo PR Pro Summit in Atlanta, in which he talked about Painless Prospecting. That presentation became part of his […]
It passed by with little fanfare earlier this summer, but SeaWorld San Antonio is 25 years old. This is an important milestone for our city, our region, and one that is important to me personally. This largest of the SeaWorld parks opened in April 1988 in what was then considered a remote part of San […]
In September, I spoke to the Public Information Officers who work for the Veterans Administration. These professionals are challenged in several ways with systems and methods for which they have little control. Yet, they are deeply committed to demonstrating success to their leadership. While we talked about trends in measurement and industry best practices, it […]
If your organization has gotten into a good social media routine, monitoring channels, posting content regularly and seeing results, maybe it’s time to double up on your content output. What do I mean by doubling up? If you’ve been posting two to three times per week on your channels, try doubling your output for a […]
If you think that reaching out to bloggers might be important for your brand, then you are joining hundreds of companies who consider bloggers a vital component of their marketing plan. But before you get started, here are three things to consider to make the engagement worth your while. The first consideration is to make […]
Are your customers having good, bad or GREAT experiences? I recently had 3 different service experiences in each of these categories which really surprised me, and not always in a good way. Let’s start with the bad surprise. Retail Fail When trying to make a purchase at a large department store, I found that the […]
Last week, I facilitated a session by the same name at the Texas Travel Industry Summit in Corpus Christi. It was a “shirtsleeves” session designed to help travel professionals talk about their successes and challenges and draw from the collective group to find solutions or ideas they could take back to their organizations. Our panel […]
This week I led a session for the Texas Travel Industry Association on productivity tools and apps for small travel organizations. It was fun to talk about some of the tools I use to increase my efficiency and simplify the day-to-day functions of my business. At the beginning of the session, I polled the group […]