Television Interviews STILL Require Preparation

  • Fran Stephenson
  • January 9, 2014
  • 3 min read

Sure, I took time off during the holiday season.  Entertained friends, enjoyed time with family, read a little and yes, I watched TV. Around the holidays, television viewers are treated to the full force of the personalities who, with great professionalism and familiarity, anchor our news shows – national and local. But something also happens […]

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When Should I Post on Facebook – The DIY Version

  • Fran Stephenson
  • December 15, 2013
  • 3 min read

This is one of the most frequently asked questions by my clients.  And one for which many seem to want a simple answer, like 2 p.m. on Wednesday. A year ago, some social media consultants firmly stated that 11 a.m. to 3 p.m. was the ideal time to post on Facebook. Some even have specific […]

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How PR Pros Can Use ‘The Invisible Sale’

  • Fran Stephenson
  • November 27, 2013
  • 4 min read

Book image This week I read a new book called The Invisible Sale by Tom Martin, founder of Converse Digital and a longtime advertising agency professional. I first heard Tom speak earlier this year at the Solo PR Pro Summit in Atlanta, in which he talked about Painless Prospecting.  That presentation became part of his […]

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Round Up: Best Travel Advice for the Holidays

  • Fran Stephenson
  • November 21, 2013
  • 2 min read

It’s that time of the year when families pack up everything they own and head out for the holidays. Earlier today, AAA released their holiday travel forecast and the news is good: travel is down this year, so ONLY 43 million people are going to hit the road next week.  Since you’ve been so busy […]

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Using the New “Pages to Watch” Function on Facebook

  • Fran Stephenson
  • November 13, 2013
  • 2 min read

Are you using the new “Pages to Watch” function on FB? I just started using it this week and have added it into the box of several pages which I administer on Facebook.  I’m surprised to see very little about this new function on Pages, but I did find this post which identifies some of […]

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Reflections on SeaWorld’s 25th Anniversary

  • Fran Stephenson
  • November 5, 2013
  • 3 min read

It passed by with little fanfare earlier this summer, but SeaWorld San Antonio is 25 years old. This is an important milestone for our city, our region, and one that is important to me personally. This largest of the SeaWorld parks opened in April 1988 in what was then considered a remote part of San […]

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Break the Measurement Logjam

  • Fran Stephenson
  • October 31, 2013
  • 2 min read

In September, I spoke to the Public Information Officers who work for the Veterans Administration.  These professionals are challenged in several ways with systems and methods for which they have little control.  Yet, they are deeply committed to demonstrating success to their leadership. While we talked about trends in measurement and industry best practices, it […]

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Double Up Your Social Media Content

  • Fran Stephenson
  • October 23, 2013
  • 2 min read

If your organization has gotten into a good social media routine, monitoring channels, posting content regularly and seeing results, maybe it’s time to double up on your content output. What do I mean by doubling up? If you’ve been posting two to three times per week on your channels, try doubling your output for a […]

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3 Things to Do Before You Start a Blogger Outreach Program

  • Fran Stephenson
  • October 18, 2013
  • 2 min read

If you think that reaching out to bloggers might be important for your brand, then you are joining hundreds of companies who consider bloggers a vital component of their marketing plan. But before you get started, here are three things to consider to make the engagement worth your while. The first consideration is to make […]

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Retail Fails but Travel Wins: 3 Stories about Customer Experience

  • Fran Stephenson
  • October 6, 2013
  • 4 min read

Are your customers having good, bad or GREAT experiences? I recently had 3 different service experiences in each of these categories which really surprised me, and not always in a good way.  Let’s start with the bad surprise. Retail Fail When trying to make a purchase at a large department store, I found that the […]

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