Part 3 in the Outside Channel Manager Series You’ve just taken over managing social media channels for a client and they, of course, want you to immediately answer the question: “how are we doing?” Before you can answer that question, you should look over each social media network with a critical eye. Look at Channel […]
Sometimes an organization needs help managing social media channels. Someone to plan and post content to Facebook, Twitter, Instagram and other channels as well monitor conversations and lead the way when customers ask questions or need help. In these situations, organizations might turn to outside channel managers. They might lack that skillset in their internal […]
If your social media team is working with influencers locally, regionally or nationally, it’s likely that the topic of compensation has come up. As more and more brands work with influencers, the discussions are becoming more tangled. Some of the questions I’ve heard from PR practitioners at recent conferences go something like this. Should they […]
Elisha and Elyssa Share Their Secrets Writing is part of my job. Every day. But I am always looking for ways to improve my writing skills, my writing habits and my writing product. So imagine my surprise when I attended the Adventure Con conference at SeaWorld and got the best writing advice I’ve had in […]
At a recent conference on crisis communications, a participant stopped me and asked this question: What do you do when your leadership is not communicating? WHAT? Her real question was this: during a recent crisis in her town, the city leaders were not communicating to the tourism pros in town, yet the reputation of that […]
Finding content is a struggle for many of my clients. Even with a well-developed brand and strong marketing campaigns, many organizations have a tough time filling the spaces of their social media networks with content. Content is right under our noses if we know how to look for it. “I just don’t know what to […]
How To Handle Negative and Irrelevant Comments on Facebook
Our most popular post! Updated January 12, 2021 Should you ever hide Facebook posts? When you are managing Facebook pages, it is likely you will have to answer this question. In the process of managing Facebook pages for numerous organizations, we’ve had to take action a number of times. Some comments should be ignored. Some […]