A good social media management tool can make your life so much easier. A bad one can be really frustrating. With tools changing ALL THE TIME, how can you be sure you’ve picked the right tool for YOUR business? We have a series of questions we ask when considering a social media management tool for […]
EDITED: August 2023 In 2020, Instagram rolled out a series of new video features under the heading of Reels. Reels is a huge feature in Instagram so let’s talk about updates and changes. Instagram Answers TikTok with Reels If you’re on the fence about whether TikTok is right for your brand, you’re not alone. While this […]
What happens after a disrupting event? Everything Changes. So Should You. This is the fourth in the series on Managing Social Media through a Prolonged Crisis. In the first post, we talked about what you should be doing during this time. Then we tackled what happens when your strategy is altered. Finally, we addressed changes […]
Part 1 in a Series As the public health crisis of 2020 began to unfold, many communicators struggled with how to manage communications in an ever-changing environment. By the time you had something drafted and in the approval pipeline, the recommendations or guidelines changed. It’s really hard to pivot so quickly. And in case you […]
Communicators are struggling to keep up the pace of a crisis that seems never ending. Here are 5 ways to help you go the distance during this public health crisis. Trusted Advisor Communicators need advisors too. Find a colleague in another industry or state to Share Ideas and Test Messages Check-In This is NOT your […]
Here’s a checklist for crisis communicators to assist them in being truthful, succinct, accurate and understandable as they gear up for prolonged crisis communications in anticipating the spread of Covid-19. Lead with the Headline News Create an Information Hub Point to Authority Sources https://www.sanantonio.gov/Health/News/Alerts/CoronaVirus https://www.cdc.gov/coronavirus/2019-ncov/cases-in-us.html Check All Outgoing Communications Breathe What would you add to […]
I recently assisted two small business owners with crisis response. While I’m still processing everything that happened for one of them, we could actually see it coming and were able to do several things on social media to prepare for critics bombarding their Facebook page (which they did for 7 straight days!) This owner posted […]