First Advice in a Crisis: Do No Harm

  • Fran Stephenson
  • June 13, 2011
  • 3 min read

Do no harm. This was the first thing I was taught about crisis planning, back in the mid-1980s way before cell phones and Twitter. Twenty-plus years later and it’s still the best piece of advice anyone can follow.   It is an integral part of every crisis planning and crisis response session I teach. The second […]

Read More

Welcome! Step In….

  • Fran Stephenson
  • June 1, 2011
  • 1 min read

Welcome to the web base of Step In Communication, a small but mighty PR firm in San Antonio, Texas.  Have a look around and see what you think.  We’d love it if you would fill out the Contact Us form if you have questions or just want to say hello and make sure the form […]

Read More

Employees are Key in Leadership Transformation

  • Fran Stephenson
  • May 30, 2011
  • 3 min read

Earlier this year, Sheldon Yellen, the CEO of Belfor, a disaster restoration company, donned a disguise and went undercover as part of the CBS reality show, Undercover Boss.  The episode ran again this past week and brought to mind the value of employee engagement and input. Yellen had made some assumptions about what was happening […]

Read More

It’s About Great Writing

  • Fran Stephenson
  • May 10, 2011
  • 3 min read

While the decline of the publishing industry over the last decade is no secret, there is one emerging trend that new professionals should be watching. – the role of brands as publishers.  At last week’s  South by Southwest Interactive Festival in Austin, Texas, this topic was covered heavily. One panel had a razor-sharp view on […]

Read More

Archives

Categories