Content Ladders: How To Build Them Into Your Social Media Channels

  • Jennifer Hatton
  • March 22, 2024
  • 5 min read

What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme.  We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]

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Are Hashtags Relevant in 2024?

  • Jennifer Hatton
  • March 19, 2024
  • 6 min read

What is a Hashtag?  First off, hashtags are words and numbers following the # symbol that categorize and track content on social media. They are used across multiple platforms so we will discuss the importance and role on each.  Hashtags can be words, sayings, holidays with years and locations. Branded Hashtags  A branded hashtag is […]

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Frequently Asked Questions about Working with Influencers

  • Jennifer Hatton
  • January 18, 2024
  • 6 min read

At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]

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Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]

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Five Social Media Trends for the Second Half of 2023

  • Jennifer Hatton
  • July 6, 2023
  • 2 min read

Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall.   1 – Be Authentic Consumers are getting more savvy. Brands who […]

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Cleaning up your Social Media Channels

  • Jennifer Hatton
  • May 18, 2020
  • 3 min read

There’s a lot going on in the world right now and that has resulted in some brands going dark, some changing their messaging, and others pushing on like everything was status quo. No matter what camp you find yourself in you may be analyzing your social profile, finetuning your messaging, and developing a go-forward strategy […]

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Using Twitter Lists For Content Ideas and Industry Monitoring

  • Jennifer Hatton
  • February 10, 2020
  • 3 min read

Twitter lists should be an important part of your 2020 marketing strategy. What is a Twitter List? A Twitter list is a curated list of Twitter handles within Twitter that allows you to view the tweets of those within that list only. You can create your own lists or subscribe to one created by someone […]

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Not Sure Who Your Audience Is? It’s Right Under Your Nose

  • Jennifer Hatton
  • August 28, 2019
  • 4 min read

Social media is a big part of getting the word out about your organization. You’ve spend considerable time and effort creating content and selecting the right images to get your message across. That makes it all the more important to know who your audience is, so you will know if your messages are getting to […]

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Help Me, Help You Connect with Brands

  • Jennifer Hatton
  • May 23, 2019
  • 6 min read

Here at Step In we work on behalf of brands, products and organizations to connect bloggers and influencers for different paid and trade projects. Whether it is a weekend getaway or a free lunch, you should want brands and those who work on their behalf to be able to find and connect with you. Finding […]

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