If you’ve ever managed a Facebook Page or Group for a client, you know how frustrating and painful the platform can be. Between evolving interface changes and random technical glitches, just keeping things running smoothly can feel like a full-time job. We’ve seen it all: Account access issues that block clients from logging in, finding […]
The short answer is yes, the long answer is more nuanced, with some warnings and explanations below. Hashtag generators are a quick timesaver to get an initial list for research. In short you can use them to get a list of hashtags to research yourself and also check against the most recent banned hashtag list […]
What is a Content Ladder? A content ladder is our way of thinking about building expertise around a topic or content theme. We use them formally and informally with a lot of our clients to take advantage of the repetitive nature of social media and to increase the shelf life of certain types of content. […]
What is a Hashtag? First off, hashtags are words and numbers following the # symbol that categorize and track content on social media. They are used across multiple platforms so we will discuss the importance and role on each. Hashtags can be words, sayings, holidays with years and locations. Branded Hashtags A branded hashtag is […]
At Step In Communication we have enjoyed working with influencers for a decade. Seeing the industry grow and change is part of the process as is helping our clients navigate it. Here are some of the most common questions we are asked. Q. How can partnering with influencers benefit my business/organization? A. Influencers can help […]
Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]
Are you staying on top of the social media trends this year? Even though it’s July and we are halfway through the year, you can still pay attention to these top trends we’ve shared with our clients when planning your editorial calendar for fall. 1 – Be Authentic Consumers are getting more savvy. Brands who […]
There’s a lot going on in the world right now and that has resulted in some brands going dark, some changing their messaging, and others pushing on like everything was status quo. No matter what camp you find yourself in you may be analyzing your social profile, finetuning your messaging, and developing a go-forward strategy […]
Twitter lists should be an important part of your 2020 marketing strategy. What is a Twitter List? A Twitter list is a curated list of Twitter handles within Twitter that allows you to view the tweets of those within that list only. You can create your own lists or subscribe to one created by someone […]
Social media is a big part of getting the word out about your organization. You’ve spend considerable time and effort creating content and selecting the right images to get your message across. That makes it all the more important to know who your audience is, so you will know if your messages are getting to […]