The short answer to this is NO. But the long answer is that it WAS difficult to find online. Here’s a story about my journey to avoid cooking this Thanksgiving and to patronize a local business to enjoy a beautiful Thanksgiving meal. And it’s a cautionary tale for small businesses this holiday season on sales […]
Social Media Managers are all different. Which one are you? It’s tough being a social media manager (SMM) these days. More and more tasks are being asked of them, and their skillset is often stretched to the limit. Some are able to rise to the occasion, but our experience in coaching and assisting social media […]
In honor of PRSA Ethics Month, we’re taking a look at Influencer Campaigns We don’t know where influencers belong most of the time. Are they organic stakeholders? Are they paid advertising? Are they media? And when we’re working with a new client to imagine what working with influencers looks like to them, we get lots […]
Earlier this year, Facebook announced that some of their page level metrics were being deprecated (which happened about 30 days later in April). Maybe you saw your engagements go the same direction as this chart from one of our clients. At the time, it looked like it was just “reactions” (formerly called likes) that were […]
How often should I post on social media? We get this question all the time and the answer is different for each brand we work with. Travel and hospitality brands feel compelled to post every day to keep their destination or location in the mind of consumers who are planning their travel. Nonprofits feel the […]
Like many agency leaders, you need great people running social media for your accounts, whether they are paid or social. So you hire someone who seems to have great content on their social channels, knows a lot about the functionality of the various social networks and bam, you’re set. Except. Except. You Want More! Here’s […]
Are you freaking out about artificial intelligence and the machine learning tools available to you and your business? We know. Everyone is talking about it. And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]
Fran Stephenson, APR, Fellow PRSA, was among an elite group of 19 professionals elected to the Public Relations Society of America’s College of Fellows. To qualify for the College, members must have at least 20 years of PR and communications experience, be accredited in public relations (APR) as well as complete a rigorous application process. […]
How To Handle Negative and Irrelevant Comments on Facebook
Should you ever hide Facebook comments? When you are managing Facebook pages, it is likely you will have to answer this question. In the process of managing Facebook pages for numerous organizations, we’ve had to take action a number of times. Some comments should be ignored. Some comments deserve a response. Others should be hidden […]