7 Things to Try Using ArtificiaI Intelligence

  • Fran Stephenson
  • September 7, 2023
  • 4 min read

Are you freaking out about artificial intelligence and the machine learning tools available to you and your business?  We know.  Everyone is talking about it.  And fretting about it, too. You can take the position that the robots are coming for your job or you can let the “robot” take on parts of the job […]

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Everything You Need to Know About Instagram Reels

  • Fran Stephenson
  • August 20, 2020
  • 3 min read

EDITED: August 2023 In 2020, Instagram rolled out a series of new video features under the heading of Reels. Reels is a huge feature in Instagram so let’s talk about updates and changes. Instagram Answers TikTok with Reels If you’re on the fence about whether TikTok is right for your brand, you’re not alone.  While this […]

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Three Biggest Style Mistakes in PR Writing

  • Fran Stephenson
  • March 14, 2013
  • 2 min read

I’ve written and edited hundreds of press releases, blog posts and other media materials throughout my career. And I’ve coached writing students on the basics of newswriting. There are three errors in applying Associated Press style that I see the most in writing. Using Commas in a Series If the series is simple, then lose […]

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What Style Are You Using in Your Public Relations Writing?

  • Fran Stephenson
  • March 12, 2013
  • 4 min read

For public relations practitioners, writing style can be boring and dry. But style is important in good writing. It sets standards and formats that give uniformity to writing. Surprisingly, many in the profession are unaware of style types and how they can bolster your writing efforts. Applying a style to your writing puts an end […]

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It’s About Great Writing

  • Fran Stephenson
  • May 10, 2011
  • 3 min read

While the decline of the publishing industry over the last decade is no secret, there is one emerging trend that new professionals should be watching. – the role of brands as publishers.  At last week’s  South by Southwest Interactive Festival in Austin, Texas, this topic was covered heavily. One panel had a razor-sharp view on […]

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