Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]

Read More

Everything You Need to Know About Instagram Reels

  • Fran Stephenson
  • August 20, 2020
  • 3 min read

EDITED: August 2023 In 2020, Instagram rolled out a series of new video features under the heading of Reels. Reels is a huge feature in Instagram so let’s talk about updates and changes. Instagram Answers TikTok with Reels If you’re on the fence about whether TikTok is right for your brand, you’re not alone.  While this […]

Read More

3 Things to Do Before You Start a Blogger Outreach Program

  • Fran Stephenson
  • October 18, 2013
  • 2 min read

If you think that reaching out to bloggers might be important for your brand, then you are joining hundreds of companies who consider bloggers a vital component of their marketing plan. But before you get started, here are three things to consider to make the engagement worth your while. The first consideration is to make […]

Read More

Retail Fails but Travel Wins: 3 Stories about Customer Experience

  • Fran Stephenson
  • October 6, 2013
  • 4 min read

Are your customers having good, bad or GREAT experiences? I recently had 3 different service experiences in each of these categories which really surprised me, and not always in a good way.  Let’s start with the bad surprise. Retail Fail When trying to make a purchase at a large department store, I found that the […]

Read More

Marketing Plans: Dust Collector or Useful Tools?

  • Fran Stephenson
  • September 30, 2013
  • 4 min read

Last week, I facilitated a session by the same name at the Texas Travel Industry Summit in Corpus Christi.  It was a “shirtsleeves” session designed to help travel professionals talk about their successes and challenges and draw from the collective group to find solutions or ideas they could take back to their organizations. Our panel […]

Read More

Be More Productive

  • Fran Stephenson
  • August 29, 2013
  • 3 min read

This week I led a session for the Texas Travel Industry Association on productivity tools and apps for small travel organizations.  It was fun to talk about some of the tools I use to increase my efficiency and simplify the day-to-day functions of my business. At the beginning of the session, I polled the group […]

Read More

Three Biggest Style Mistakes in PR Writing

  • Fran Stephenson
  • March 14, 2013
  • 2 min read

I’ve written and edited hundreds of press releases, blog posts and other media materials throughout my career. And I’ve coached writing students on the basics of newswriting. There are three errors in applying Associated Press style that I see the most in writing. Using Commas in a Series If the series is simple, then lose […]

Read More

What Style Are You Using in Your Public Relations Writing?

  • Fran Stephenson
  • March 12, 2013
  • 4 min read

For public relations practitioners, writing style can be boring and dry. But style is important in good writing. It sets standards and formats that give uniformity to writing. Surprisingly, many in the profession are unaware of style types and how they can bolster your writing efforts. Applying a style to your writing puts an end […]

Read More

What Does Your Facebook Insight Chart Say About You?

  • Fran Stephenson
  • December 4, 2012
  • 2 min read

You are, of course, looking deeply at your Facebook insights to see how your fans are interacting with your organization, and analyzing what content resonates with your community. But you can make some instant observations by looking at that little chart which is nestled just above the cover photo and between the “New Likes” and […]

Read More

Coping in a Crisis: What to do the First Hour

  • Fran Stephenson
  • November 29, 2012
  • 3 min read

How you respond in a crisis largely depends on what you do in the first hour after you become aware that something bad has happened in your organization. The suggestions given here are to supplement the crisis communication plan you are already using and should help with work flow in the first hour. Clear Your […]

Read More

Archives

Categories