Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]

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Everything You Need to Know About Instagram Reels

  • Fran Stephenson
  • August 20, 2020
  • 3 min read

EDITED: August 2023 In 2020, Instagram rolled out a series of new video features under the heading of Reels. Reels is a huge feature in Instagram so let’s talk about updates and changes. Instagram Answers TikTok with Reels If you’re on the fence about whether TikTok is right for your brand, you’re not alone.  While this […]

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You Can Combat Social Media Fatigue

  • Fran Stephenson
  • February 18, 2019
  • 3 min read

It happens to every social media manager.  All of a sudden, your Facebook posts are boring. Or your Tweets go without a Retweet. Instagram photos have so few likes, you can read every name of those who DID give it a heart. What could possibly be wrong? It might be social media fatigue and it […]

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Managing Social Media from the Outside

  • Fran Stephenson
  • October 29, 2015
  • 4 min read

Sometimes an organization needs help managing social media channels.  Someone to plan and post content to Facebook, Twitter, Instagram and other channels as well monitor conversations and lead the way when customers ask questions or need help. In these situations, organizations might turn to outside channel managers. They might lack that skillset in their internal […]

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Dog Days of Social Media: How to Survive a Summer Slump

  • Fran Stephenson
  • July 8, 2014
  • 2 min read

Summer is in full swing and chances are, your fans and followers are not as engaged as they were a month or so ago. What’s a social media manager to do? In the midst of the dog days of summer, keep your channels humming by trying these 4 ideas. Lighten Up Change up the types […]

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Your Social Strategy OR ‘Why Am I Doing This?’

  • Fran Stephenson
  • May 5, 2014
  • 1 min read

At the SoloPR Summit in Atlanta, I had the opportunity to talk with Brent Smith and Casey Colclough about Social Strategy for their Business In the Morning Podcast. They had some interesting questions about the ROI of social media, channel selection for B2B versus B2C clients, and what to do with an abandoned Facebook page. […]

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Do Facebook Ads Work for Microbrands?

  • Fran Stephenson
  • April 22, 2014
  • 4 min read

Part 2 of the $100 Facebook Ad Experiment Last week I wrote about how Facebook is pushing Brand Pages into advertising in order to preserve their reach to fans.  And I gave an example of the first ad I tested for a client. The post I tested for my client, Natural Bridge Wildlife Ranch, was […]

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The $100 Facebook Ad Experiment

  • Fran Stephenson
  • April 17, 2014
  • 3 min read

The stage has been set in the last 6 months for brand pages on Facebook to change radically. I’ve been watching this trend on behalf of my clients and it’s hard to resist the “Sky is Falling” nature of the discussion.  An Ad Age article that appeared in December uncovered what a lot of practitioners […]

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Think Like An Entrepreneur: Use Free Stuff

  • Fran Stephenson
  • April 6, 2014
  • 3 min read

What if your next project had zero marketing budget?  If you only had your time and free channels, how would you use them? Think that’s impossible? Then you’re not thinking like many entrepreneurs, particularly those in cash-strapped creative industries.  Here’s the story of one entrepreneur who found success with free tools and no marketing budget. […]

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Resolve NOT to Set and Forget Your Social Media Channels This Year

  • Fran Stephenson
  • January 22, 2014
  • 2 min read

Do you see a lot of relatively inactive pages and channels in social media?  So many companies start with great enthusiasm, but before too long, they’ve abandoned their Facebook page or forgot their Twitter login or the person who set up the Instagram account has left and no one knows how to open it.  A […]

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