Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]
EDITED: August 2023 In 2020, Instagram rolled out a series of new video features under the heading of Reels. Reels is a huge feature in Instagram so let’s talk about updates and changes. Instagram Answers TikTok with Reels If you’re on the fence about whether TikTok is right for your brand, you’re not alone. While this […]
Sometimes an organization needs help managing social media channels. Someone to plan and post content to Facebook, Twitter, Instagram and other channels as well monitor conversations and lead the way when customers ask questions or need help. In these situations, organizations might turn to outside channel managers. They might lack that skillset in their internal […]
At the SoloPR Summit in Atlanta, I had the opportunity to talk with Brent Smith and Casey Colclough about Social Strategy for their Business In the Morning Podcast. They had some interesting questions about the ROI of social media, channel selection for B2B versus B2C clients, and what to do with an abandoned Facebook page. […]
The stage has been set in the last 6 months for brand pages on Facebook to change radically. I’ve been watching this trend on behalf of my clients and it’s hard to resist the “Sky is Falling” nature of the discussion. An Ad Age article that appeared in December uncovered what a lot of practitioners […]
What if your next project had zero marketing budget? If you only had your time and free channels, how would you use them? Think that’s impossible? Then you’re not thinking like many entrepreneurs, particularly those in cash-strapped creative industries. Here’s the story of one entrepreneur who found success with free tools and no marketing budget. […]
Do you see a lot of relatively inactive pages and channels in social media? So many companies start with great enthusiasm, but before too long, they’ve abandoned their Facebook page or forgot their Twitter login or the person who set up the Instagram account has left and no one knows how to open it. A […]