Micro influencers are a marketing secret weapon. These social media users have a smaller but more engaged following than influencers with larger followings, making them a more cost-effective way to reach your target audience. If you’re looking to partner with micro influencers, but you’re not sure where to start, this blog post is for you! […]
I’ve written and edited hundreds of press releases, blog posts and other media materials throughout my career. And I’ve coached writing students on the basics of newswriting. There are three errors in applying Associated Press style that I see the most in writing. Using Commas in a Series If the series is simple, then lose […]
In the early days of my public relations career, it was an accepted fact that you should train the key people in your organization who may be called upon to speak to the media. In some organizations, this “training opportunity” was geared to one or a few key executives. In larger organizations, it was often […]
I am NOT talking about “Obamacare” or anything related to recent issues in health care. I am talking about students from HOSA, the Health Occupation Students of America. They are our future health care providers and my recent experience with them made me so relieved for the future of health care in our country. Recently, […]
A SWOT Analysis, often used by businesses in strategic planning, is a great way to determine your next career step. By now, you’ve created a SWOT Analysis with your “trusted advisors,” so it’s time to look at it and analyze your results. Reflect on Results Put all the Strengths | Weaknesses | Opportunities |Threats together […]
No doubt you’ve made some resolutions about your career after your annual review. If it’s time to evaluate your career path, why not start with a SWOT? A SWOT Analysis is an acronym for a business analysis in which you evaluate Strengths –Weaknesses –Opportunities – Threats. The concept is often credited to Albert Humphrey, who […]