Facebook Reaches out to SMB with “Fit”

  • Fran Stephenson
  • September 9, 2014
  • 5 min read

Small businesses are getting extra attention from Facebook these days. As the social network moves its users to a new blend of organic and paid content, Facebook users are becoming exposed to higher levels of paid advertising. Individual users are unsure about how much advertising they want to see in the network. Businesses want to […]

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More ‘Pages To Watch’ Functionality on Facebook

  • Fran Stephenson
  • March 5, 2014
  • 2 min read

Late last year, I shared my experience using the new Pages To Watch Function on Facebook, which was being rolled out to brand pages. Some of its functionality has been enhanced in the last couple of weeks, so I thought it was time for an update. New Location for Pages to Watch The original location […]

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How PR Pros Can Use ‘The Invisible Sale’

  • Fran Stephenson
  • November 27, 2013
  • 4 min read

Book image This week I read a new book called The Invisible Sale by Tom Martin, founder of Converse Digital and a longtime advertising agency professional. I first heard Tom speak earlier this year at the Solo PR Pro Summit in Atlanta, in which he talked about Painless Prospecting.  That presentation became part of his […]

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What Does Your Facebook Insight Chart Say About You?

  • Fran Stephenson
  • December 4, 2012
  • 2 min read

You are, of course, looking deeply at your Facebook insights to see how your fans are interacting with your organization, and analyzing what content resonates with your community. But you can make some instant observations by looking at that little chart which is nestled just above the cover photo and between the “New Likes” and […]

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Manage Your Next Website Redo Like a Boss!

  • Fran Stephenson
  • July 13, 2012
  • 4 min read

Is your organization’s website redo managing you? Has this happened to you? You decide to redo your website. You ask around, get a couple of quotes and next thing you know, you are in the middle of a project that’s going off the rails. It takes too long, you don’t know how to work with […]

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