Travel Takeaways — Mike Walsh at TTIA Summit

  • Fran Stephenson
  • October 1, 2012
  • 3 min read

It’s easy to get lost in conflicting advice when you attend conferences. I’ve been to one too many conferences in which I came away with a mere checklist of tactics which I was told to get….right now.  Lately, the list includes social media, mobile web sites and integration. All those things are important to those […]

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Before Your Next Crisis: Assign Roles and Responsibilities

  • Fran Stephenson
  • June 17, 2011
  • 3 min read

Earlier this week, I taught two classes at the TTIA’s Tourism College at Texas State University. The program, in its second year, will lead students who participate all three years to a certificate called “Certified Tourism Executive” or CTE. While teaching the sophomore class this week, we examined a mock crisis in small groups.  Our […]

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Crisis Planning includes Packing a Bag

  • Fran Stephenson
  • June 15, 2011
  • 3 min read

There’s a crisis every day somewhere in the world and plenty of advice from marketing and public relations professionals on how organizations should handle communicating when they happen. But rarely have I seen an attempt to outline the supplies you need to have on hand before your crisis hits. When I was the communications director […]

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6 Mistakes Organizations Make During a Crisis

  • Fran Stephenson
  • June 14, 2011
  • 3 min read

It happens to every organization at some point.  Something sudden and unexpected happens which requires us to act.  In tourism organizations, it can be as simple as a weather event which affects daily operation.  Or as complicated as an event like the BP Oil Spill.  Most disasters fall somewhere in between, but the key to […]

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First Advice in a Crisis: Do No Harm

  • Fran Stephenson
  • June 13, 2011
  • 3 min read

Do no harm. This was the first thing I was taught about crisis planning, back in the mid-1980s way before cell phones and Twitter. Twenty-plus years later and it’s still the best piece of advice anyone can follow.   It is an integral part of every crisis planning and crisis response session I teach. The second […]

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