What Facebook Wants Small Business to Know about Advertising

  • Fran Stephenson
  • May 11, 2016
  • 3 min read

Last week, I attended a “Boost Your Business” workshop sponsored by Facebook. It’s the second time I’ve attended a Facebook-sponsored seminar since they moved their SMB division to Austin. For all the criticism about this social network and all the changes that cause upheaval for organizations trying to navigate Facebook’s changing landscape, you have to give them […]

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Compare the Top 8 Social Media Networks

  • Fran Stephenson
  • December 10, 2015
  • 3 min read

Don’t you wish it was easier to compare social media networks side-by-side? You know, a really cool chart to summarize what’s going on in the network, so you can answer client questions more easily or find that key statistic to drop into your presentation. Keeping up with the news of each network is tough, even […]

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How To Handle Negative and Irrelevant Comments on Facebook

  • Fran Stephenson
  • May 20, 2015
  • 5 min read

Our most popular post! Updated January 12, 2021 Should you ever hide Facebook posts? When you are managing Facebook pages, it is likely you will have to answer this question. In the process of managing Facebook pages for numerous organizations, we’ve had to take action a number of times. Some comments should be ignored. Some […]

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Facebook Reaches out to SMB with “Fit”

  • Fran Stephenson
  • September 9, 2014
  • 5 min read

Small businesses are getting extra attention from Facebook these days. As the social network moves its users to a new blend of organic and paid content, Facebook users are becoming exposed to higher levels of paid advertising. Individual users are unsure about how much advertising they want to see in the network. Businesses want to […]

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When Should I Post on Facebook – The DIY Version

  • Fran Stephenson
  • December 15, 2013
  • 3 min read

This is one of the most frequently asked questions by my clients.  And one for which many seem to want a simple answer, like 2 p.m. on Wednesday. A year ago, some social media consultants firmly stated that 11 a.m. to 3 p.m. was the ideal time to post on Facebook. Some even have specific […]

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