Challenge The Texas State Aquarium wanted to help elevate the skillset of their new in-house social media manager. With multiple demands on her time, juggling content funnels, and numerous internal requests, it left little time to step back and look more objectively at the channels she manages daily from a more global perspective. Approach We […]
Challenge: As Visit South Padre Island expanded its social media program, it reached out to Step In Communication, in partnership with its agency of record, The Atkins Group, for a higher-level analysis of its social media program performance and guidance on how to implement best practices in achieving follower growth and in enhancing the effectiveness […]