Destination Demonstrates Influencer Campaigns Impact Tourist Spending

  • Fran Stephenson
  • October 30, 2023
  • 4 min read

Photo Courtesy of Jessica May of @hillcountryhomestead Challenge Identify and develop an influencer strategy to take advantage of the laid-back, welcoming lifestyle of New Braunfels and broaden visitors’ point-of-view about things to do when visiting that is beyond typical water recreation activities for which it has become known. Our charge was to showcase the destinations’ […]

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Case Study: Wurstfest Returns with Successful Influencer Campaign

  • Fran Stephenson
  • August 15, 2023
  • 2 min read

CHALLENGE A beloved regional festival called Wurstfest was returning to celebrate its 60th anniversary after a hiatus due to the COVID-19 pandemic and a site fire.  The local destination management organization wanted to assist this volunteer-driven event to higher success by managing an influencer campaign in nearby drive markets. APPROACH  We envisioned partnering with regional, […]

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Case Study: Visit San Antonio Local Expert Influencer Program

  • Fran Stephenson
  • October 6, 2020
  • 3 min read

Our strategy focused on identifying experts who had a special skill or unique perspective.

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Case Study: Giraffe Ambassador Program

  • Claire Larson
  • February 11, 2019
  • 2 min read

Challenge: Connect researchers, animal caretakers and giraffe enthusiasts together for a common cause, while raising awareness of Natural Bridge Cavern Wildlife Ranch’s work as stewards for giraffes in Africa, focused on the incredibly rare birth of twin giraffes at the Ranch in 2013. Approach: Create a Giraffe Ambassador Program with enough participation in 6 months […]

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