Theme Parks Introduce Demand Pricing

  • Fran Stephenson
  • March 24, 2016
  • 3 min read

The Walt Disney Company announced a move last month to adopt demand pricing at their U.S. theme parks, a first for attractions. Demand pricing, also called surge pricing, is a methodology in which prices fluctuate based on perceived or actual demand for a product or service. It has been used by the airline and hotel industry for […]

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Taking a Fall Vacation? Take My Advice

  • Fran Stephenson
  • November 5, 2014
  • 3 min read

This time of year is considered off-season by the travel industry, and for many, the lure of lighter crowds makes a fall getaway very appealing. But if you’re thinking about taking a vacation in fall or spring, the travel industry’s “shoulder periods,” you should be prepared for a different experience. Here’s what I found on […]

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Halloween is Sweet for Texas Attractions

  • Fran Stephenson
  • October 19, 2012
  • 3 min read

In case Halloween is under the radar at your attraction, here are some staggering stats from the National Retail Federation.  170 million people will celebrate Halloween this year, according to the group’s annual consumer spending survey.   24% of those plan to “visit a haunted house,” a category which has grown consistently year after year from […]

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The Tourism Paradox

  • Fran Stephenson
  • June 22, 2011
  • 2 min read

Tourists vs. travelers. Which do you want visiting your destination? Tourists are those somewhat doe-eyed, hapless visitors who are incapable of decision-making without a guidebook or map, while a traveler is some independent soul enjoying a physical and spiritual journey independent of coupons, specials or freebies. Not true. They’re really one and the same. The […]

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