Theme Parks Introduce Demand Pricing

  • Fran Stephenson
  • March 24, 2016
  • 3 min read

The Walt Disney Company announced a move last month to adopt demand pricing at their U.S. theme parks, a first for attractions. Demand pricing, also called surge pricing, is a methodology in which prices fluctuate based on perceived or actual demand for a product or service. It has been used by the airline and hotel industry for […]

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