How to Report Live Events on Social Media Channels

  • Fran Stephenson
  • February 10, 2016
  • 4 min read

Add the word “live” to your event and there’s automatic excitement. Every host who opens the show on Saturday Night Live, says “LIVE from New York…” and we pay attention. Television stations use “live”and “breaking news” to make us sit up and see what’s going on. In the radio years, a sure sign of something different was the […]

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Why You Should Wait to Post To Your Social Media Channels

  • Fran Stephenson
  • April 29, 2015
  • 3 min read

We get really excited when we have timely content for our social media channels.  So excited that we often shoot ourselves in the foot by trying to get it all out there at once.  As communicators, we are as trained to follow the news cycle as Pavlov’s dogs were trained to respond to the sound […]

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Do Your Social Media Housekeeping

  • Fran Stephenson
  • June 24, 2014
  • 1 min read

The year is half over and as I approach the end of the second quarter,  I look at all the social media channels I’m managing for a variety of brands and take a moment to do some housekeeping on each one. It’s an easy step to forget. If you focus on developing content for your […]

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