Sorry or Not Sorry? Why Companies Should Apologize

  • Fran Stephenson
  • March 3, 2016
  • 3 min read

There’s nothing like getting a heartfelt apology. And nothing more disappointing than an apology that feels insincere. Setting aside the snark of the Internet – just search for #sorrynotsorry and you’ll see why – apologies are REALLY HARD. They are hard for us as individuals in the course of being human, but they are even harder for organizations. […]

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