Celebrate Your Destination, Don’t Sell It

  • Fran Stephenson
  • June 21, 2011
  • 3 min read

This was the clear message from National Geographic Traveler’s Keith Bellows to attendees at the Public Relations Society of America’s Travel and Tourism Section national conference two weeks ago. This is a hard message to hear for destination “cheerleaders,” those who make their livelihood from promoting destinations, attractions, transportation and hospitality. Bellows has been a […]

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