There’s nothing more challenging for a crisis management team than an inflexible spokesperson. You can picture it in your mind instantly. This person knows everything, will not take direction, cannot take constructive criticism. In a crisis, the person who becomes the face of your organization should ooze humility. He or she should represent, with extreme […]
In the early days of my public relations career, it was an accepted fact that you should train the key people in your organization who may be called upon to speak to the media. In some organizations, this “training opportunity” was geared to one or a few key executives. In larger organizations, it was often […]