The Tourism Paradox

  • Fran Stephenson
  • June 22, 2011
  • 2 min read

Tourists vs. travelers. Which do you want visiting your destination? Tourists are those somewhat doe-eyed, hapless visitors who are incapable of decision-making without a guidebook or map, while a traveler is some independent soul enjoying a physical and spiritual journey independent of coupons, specials or freebies. Not true. They’re really one and the same. The […]

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Celebrate Your Destination, Don’t Sell It

  • Fran Stephenson
  • June 21, 2011
  • 3 min read

This was the clear message from National Geographic Traveler’s Keith Bellows to attendees at the Public Relations Society of America’s Travel and Tourism Section national conference two weeks ago. This is a hard message to hear for destination “cheerleaders,” those who make their livelihood from promoting destinations, attractions, transportation and hospitality. Bellows has been a […]

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