Do Facebook Ads Work for Microbrands?

  • Fran Stephenson
  • April 22, 2014
  • 4 min read

Part 2 of the $100 Facebook Ad Experiment Last week I wrote about how Facebook is pushing Brand Pages into advertising in order to preserve their reach to fans.  And I gave an example of the first ad I tested for a client. The post I tested for my client, Natural Bridge Wildlife Ranch, was […]

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The $100 Facebook Ad Experiment

  • Fran Stephenson
  • April 17, 2014
  • 3 min read

The stage has been set in the last 6 months for brand pages on Facebook to change radically. I’ve been watching this trend on behalf of my clients and it’s hard to resist the “Sky is Falling” nature of the discussion.  An Ad Age article that appeared in December uncovered what a lot of practitioners […]

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