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Fran Stephenson July 8, 2014 Leave a Comment

Dog Days of Social Media: How to Survive a Summer Slump

A dog laying on his side Summer is in full swing and chances are, your fans and followers are not as engaged as they were a month or so ago. What’s a social media manager to do? In the midst of the dog days of summer, keep your channels humming by trying these 4 ideas.

Lighten Up

Change up the types of stories you are sharing in your channels. Think of it like you’re giving your content a mental vacation too. Link the season to your content and hold off on things like research or weightier stories until it’s time for “back to school.”

Time-Shift

Think about how YOUR summer schedule changes and now envision how it might change for your social network. Maybe it’s time to experiment with frequency and timing of your posts and stories. For one of my pages, all posts are scheduled in the evenings this time of year. For another, we consciously schedule timely posts on weekend mornings, when people are waking up, drinking coffee and planning their activities.

Try Something New

Since fewer fans are on your channels in the summer, now might be the time to experiment with something new or test a new approach that you can spend more time developing in the fall.

Plan Ahead

If you’re not already using an editorial calendar, now is a great time to start. Think ahead to September and start planning and entire 3 months’ worth of stories and posts now.

Trying at least one of these approaches will keep your social channels from a summer slump and ease you right into a productive September. Got any ideas on what you can try on your channels? Share them in the comments.

Filed Under: Social Strategy Tagged With: channel management, social media engagement, social strategy

Fran Stephenson June 24, 2014 Leave a Comment

Do Your Social Media Housekeeping

Dustpan ready to clean up your social channels The year is half over and as I approach the end of the second quarter,  I look at all the social media channels I’m managing for a variety of brands and take a moment to do some housekeeping on each one.

It’s an easy step to forget. If you focus on developing content for your clients, like I do, housekeeping for your social channels never gets priority. Here is a checklist of 12 things I’ll be doing this month in my networks that you can use, too.

1. Update cover photos
2. Check and update all profile photos
3. Update lists, categories and groups
4. Answer/resolve any pending private messages
5. Update all descriptions
6. Check that all links in descriptions are working
7. Add new followers into relevant lists
8. Create or retire lists
9. Do follow-backs on Twitter, Pinterest, Instagram
10. Organize and file content and assets you need to find later
11. Add or remove page administrators
12. Check and update settings

There are probably more that you’ve already thought of doing on your channels. What are your necessary housekeeping tasks for social media channels? Comments welcome.

Filed Under: Social Strategy Tagged With: channel management, checklist, social media

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