Is Improv the Latest PR Trend?

  • Fran Stephenson
  • January 14, 2015
  • 3 min read

Communications professionals are geared to be planners.  We do research, create plans, make road maps, all in the name of being thorough.  Certainly our timelines are more condensed than they’ve ever been before.  But what if we should be doing the opposite of planning? The nature of today’s communication environment makes planning more difficult, maybe […]

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