Are You Ready? All Google Analytics users are going to be switched to Google Analytics 4 (GA4) from Universal Analytics (UA) on July 1.  Google has been preparing all its users for this switch for more than a year. May you’re ready and maybe you’re not.  Here are some ideas and resources on how to […]

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How to Use Google Analytics in Communication Reports

  • Fran Stephenson
  • January 27, 2022
  • 2 min read

12 Questions Communicators Should Ask How are you using Google Analytics in your communications programs? Oh, you’re not. Maybe it’s time you took a little tour back through your website data and see if answering any of these questions can help inform future program and tactical decisions. Connecting what you do as a communicator to […]

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Impressions are becoming an increasingly attractive metric for clients who are trying to distance themselves from using the outdated Advertising Value Equivalencies (AVE). It’s hard not to love a metric that has the ability to be gleaned from websites, digital publications and every social media channel we’re using. But guess what? The way many organizations are […]

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