Three weeks ago, we were treated to an amazing opportunity to see –and hear — the Christmas at Belmont television taping which will air nationally on pbs stations throughout the country this week and next week. The event was held at the Schermerhorn Symphony Center in Nashville and has been part of a partnership with Nashville public television for more than a decade.
If you’ve never been to a live television taping, they are great fun in many ways. There are many stops and starts to the flow of the performance for adjusting microphones and lights and the production team takes great pains to make sure every shot is just right. Even though it is “live,” numerous elements happen afterwards in what is called the “post” — the post production or editing phase of the final product.
The real reason we were there was to enjoy the contributions of our son, who is a music student at Belmont University, and was part of the event. But I got to thinking during one of the breaks about the powerful relationship between these two organizations — Nashville Public Television and Belmont University – and how rare it is to keep a program going and thrive in today’s business environment.
It’s unexpected for two organizations to come together for mutual benefit and create a product time and time again. It takes a lot of money. One hour television specials are not cheap. It takes a lot of passion. 700 music students, dozens of faculty, instruments, music and time to be performance-ready. But more than anything else, it takes really solid relationships.
This is the rare commodity in businesses today. It is easier to cast aside and find a new player or partner than it is to stick with and nurture the relationships you have. As PR professionals, we need to value and celebrate those relationships in our own organizations.
At this time of year, when we express our thanks to clients, partners and colleagues with cards and event gifts, it is equally important to take a moment and reflect on those relationships which advance our organization. The ones worth sticking around for ten years or more.
If you’ve stuck with me this long in the post, then you won’t mind some shameless self promotion in this call to action. Check your local PBS station to see when the latest production of Christmas at Belmont airs next week for the holiday season. Of course, I’d be happy to point out my son, but take a moment and think about what it took to put the production together. Then think about what you’ll do to advance your relationships in the coming year.