Strategic Communication is an elegant combination of art and science. It’s making sure that the ways you communicate are aligned with your overall business objectives. At Step In Communication, we’ve developed strategies for organizations that consider all your stakeholders. We’ve also designed and implemented communication plans exclusively for social and digital media. We start by auditing and benchmarking where you are positioned in your industry. Then we work with you to discover strengths and weaknesses, and from there. we develop the strategy and tactics to implement change. We can manage the implementation stage or turn it over to your in-house team. Training, coaching and goal checks keep everyone on track during the process. We are driven by measurable outcomes and analytics to make sure we take you where you want to go.
For a tourism destination, we developed a social and digital strategy that targeted the personas they were seeking and included a balanced content and outreach strategy with significantly higher engagement levels in their existing social media channels.
A regional health care system had an existing social media program which was languishing due to lack of focus and ownership. We designed a program which created a content funnel internally that engaged their employees and energized their social channels.
After analyzing the audiences for an educational organization, we were able to build a three-year plan to grow their program attendance.
Want to learn more? Go to the Strategic Communications category of the blog.